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There is a huge number of multi-billion-dollar companies that once were trading at one dollar per share. People who invested in these companies such as Monster Beverage, JD Sport, or Ford made a lot of money over time. Every company has its penny stock days, and this article will inform you about everything that you need to know about penny stocks. It will also allow you to understand how to buy penny stock by finding the right opportunities.

What is Penny Stock?

Penny stocks refer to ultra-low-cost stocks available at less than five dollars a share. It means that you can buy shares in a very large number at a time. But it’s important to keep in mind that such stocks are very risky. They are normally associated with new and small companies and have fewer ready buyers or lack of liquidity in the marketplace. That’s why they are also traded infrequently with very fewer buyers at a time as well. As a result, you might find it a bit difficult to sell penny stocks as it’s not easy to find the prices that reflect the market accurately.

The SEC (Securities and Exchange Commission) of the USA, an independent federal government agency, recently updated the penny stocks definition. Before that, all the stocks were regarded as penny stocks having a trading value of less than one dollar a share.

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Below you will find all the information.

Penny Stock Examples

Interested people can trade penny stocks in the US just like any other marketplace on available trading platforms. In penny stock trading, investors can go short by selling their asset, or they can also go long by buying the shares. The option to sell or buy allows the trader to deal with both sides of a marketplace. There are several well-known and massive companies which have traded as penny stocks. Even though they are worth billions of dollars, many of them still trade for less than five dollars a share.

The following companies (which either are or have traded as penny stocks) are some of the best penny stock examples:

  • Ford Motor Company

    Ford Motor Company

    Ford Motor Company might be the last of the names when people think about penny stocks. But it indeed once traded for less than two dollars a share. It happened when General Motors was about to bankrupt.

  • SIRI (Sirius XM)

    SIRI (Sirius XM)

    SIRI (Sirius XM) is one of those companies that very recently got out of the penny stock territory. Somewhere in the middle of 2020, the price range of the company was between 3.14 to 4.04 US dollars.

  • Pier 1 Imports

    Pier 1 Imports

    PIR (Pier 1 Imports) is still traded as penny stocks. In the last 52 weeks, its lowest price per share was 3.00 US dollars, with 3.90 US dollars as the highest. Invested traders can still buy stocks for pennies despite the fact that the net worth of the company is over a billion US dollars.

  • Monster Beverage Corporation

    Monster Beverage Corporation

    Monster Beverage is one of the most popular examples as it was traded as penny stocks back in 2002. Now, as the company grew with the passage of time, the company now values more than 22 billion US dollars. Moreover, the price of its share is somewhere between 130 to 150 US dollars.

  • Fannie Mae

    Fannie Mae

    Interests traders can still buy shares of Fannie Mae for 1.76 US dollars. The company was established back in 2008, but it is still traded as penny stocks. Although, the prices of their shares have become more respectable in the last few years increased from cents to a couple of dollars.

Where to Trade Penny Stocks

The best way to trade penny stocks is to use well-developed platforms. You can find plenty of useful tools that allow you to understand and perform better while trading.

Some of the best platforms available for penny stocks are as follows:

  • Charles Schwab

    Charles Schwab is one of the best platforms that allows its users to access trade penny stocks via several exchanges such as pink sheet, over-the-counter markets, etcetera. The company offers applications for both mobile and desktop devices that are not only user friendly but also time effective. The best thing about this platform is that there are no minimums of recurring fees and also no commissions. It offers the following features:

    0 dollars commission for stock trades

    No recurring fees or account minimums

    User-friendly desktop and mobile applications

    Allows to trade multiple OTC and also pink sheet stocks

  • Fidelity

    Fidelity offers both mobile and desktop brokerage accounts. With this application, there are no commissions, no recurring fees, and no minimum deposits. It also offers Active Trader Pro which is the company’s flagship trading platform. Additionally, the mobile app offers an easy and seamless penny stock trading experience, and it offers the following features:

    0 dollars commissions

    No recurring fees and no-account minimum

    App support for multiple devices

  • Thinkorswim by TD Ameritrade

    TD Ameritrade is yet another excellent choice to perform penny stock trading. It also comes with no commissions, no recurring fees, and no minimum for non-OTC trades. However, the customers of this platform have to pay about a 6.95 dollars fee for OTC stocks. The company offers app support for both the mobile and the desktop, and it's known as the best platform for passive investors and beginners. Keep in mind that Charles Schwab has acquired TD Ameritrade, and the process is in progress. It's important to keep in mind that both of these platforms will work as one in the near future. For now, TD Ameritrade offers the following features:

    0 dollars account minimum and no account fees

    Two trading platforms

    No online stock trade commission

  • TradeStation

    TradeStation brokerage is specifically designed for experienced, expert, and active traders that come with an ideal platform for penny stock trading. There are a couple of account types TS Go and TS Select, and both of these are commission-free. However, the clients using the TS Go account on the desktop application will have to pay 10 US dollars per stock trade. Moreover, it is also important to bear in mind that an investor needs at least 2,000 US dollars to get started with their TS Select account.

    It comes with the following features:

    No account fees

    Designed for professionals and experts

    Provides its customers with advanced data feeds

    A couple of account types

  • ETrade (E*TRADE)

    E*TRADE doesn't even require any constant activity to avoid monthly charges because there are none. There is also no account minimum and commission on stock trades. However, the clients have to pay 6.95 dollars for OTC stock trades. Moreover, if a client achieves 30 trades per calendar quarter, then this fee decreases to 4.95 dollars. The clients of this platform can also access TipRanks, Thomas Reuters, CreditSuisse research reports.

    E*TRADE offers the following features:

    No account minimum and account fees

    The mobile app that suits both beginners and expert traders

    Offers a wide range of research material

How to Find Your Penny Stocks

It’s very easy to find stockbrokers that promote their online trading heavily by offering considerable cashback and discount offers. Still, it’s important to understand the following points while finding the penny stocks.

  • Avoid scams

    Avoid scams

    Investors must consider the following points as red flags if they’re promised to get high returns at a very low cost. It will allow them to avoid penny stock frauds and scams.

    If penny stock offer is received through unofficial promotion or anonymous email

    If the offer is forwarded via telemarketing calls

    If the promotion is vague and doesn’t provide clear information

  • Any investor using an online platform to find penny stocks must make sure that the platform offers the following features:

  • Short Selling

    Short Selling

    Some online platforms don’t allow short selling to their customers in penny stocks. The companies usually portray it as a risk management feature. That’s because they’ll need to maintain higher margins otherwise.

  • Platform Must be Responsive

    Platform Must be Responsive

    The responsiveness plays a vital role in any type of online trading. That's because if there is any delay in the application or website's functionality, an investor can face a jarring change in price. That's because of the highly volatile nature of penny stocks. This way, an investor might end up buying the stocks on the prices they didn't want.

  • There Must be Built-in Tools

    There Must be Built-in Tools

    While trading, it’s important to keep in touch with the latest market trends. If a platform doesn’t offer enough research material and searching tools, an investor won’t be able to find the right penny stocks to buy.

How to Start Trading Penny Stocks Online

If an investor wants to start trading online without having previous experience, the following steps will help him/her to get started efficiently. But it’s important to choose any of the platforms mentioned above for penny stock trading.

  • 1

    Step One: Open Account

    The first and the most obvious step is to open a trading account on the platform. The account set up guide will help the user understand how the platforms really work and how they can further use it to get started with trading.

  • 2

    Step Two: Research

    The second step is to perform comprehensive research to find the right stock. It’s advisable to use the tools that an online platform offers to find insights and news. Many platforms also offer analysis and news sections that allow the users to understand their penny stock trading efforts.

  • 3

    Step Three: Make the Decision

    After performing the research, an investor should decide whether they want to buy or sell. Based on the investors' trading strategy, it's important to determine exit and entry points. Depending upon the research, find out whether it better to go short and sell or go long and buy.

  • 4

    Step Four: Risk Management

    It’s important to follow the guidelines to find your penny stocks to make sure that you are making informed and intelligent decisions. It’s recommended to consider risk management as an essential part of your penny stock trading strategy.

  • 5

    Step Five: Determining the Position

    Before placing the trade, it's advisable for the investor to determine their position. It's also better to apply for risk management orders like take-profit and stop-loss before confirming the trade.

  • 6

    Step Six: Monitoring the Position

    Once the trade has been placed, an investor must monitor their position before closing the trade. If the trade is going in the profit, consider sticking with the initial trading plan, and when the target price is reached, close immediately.

How to Provide Penny Stocks Market Analysis

It’s one of the most important factors that can make or break the entire penny stock trading experience. Conducting a comprehensive market analysis allows the investor to find those companies which are worth their investments. Here are some of the best ways to perform market analysis.

  • Uptrend Industry or Sector

    Uptrend Industry or Sector

    It's important to only choose those companies or sectors which are currently in an uptrend in the whole marketplace. Because of the very small prices of penny stocks, they don't lend to short trading. Moreover, investors can find it really hard to sell their stocks if they are caught up in a short squeeze as there are always very few buyers.

  • Learn About the Stocks

    Learn About the Stocks

    In order to make sure that a company is worth investing in, investors must access the exchange and securities commission web portals. It will allow them to figure out if a certain stock has recently been delisted from any of the major exchanges or not.

  • Acquire Most Recent SEC Filings of the Company

    Acquire Most Recent SEC Filings of the Company

    Finding the most recent SEC (Securities and Exchange Commission) filing will allow the investors to figure out the overall financial health of a company. These filings can easily be acquired from any free financial data provider.

  • Find Out How the Company Earns

    Find Out How the Company Earns

    The financial reports of a company tell everything about how the company earns and how the board of directors and executives are managing any certain company. It’s also important to check if there is a daily minimum of 100,000 traded shares volume or not.

  • Choose the Company with Daily Minimum 100,000 Traded Shares Volume

    Choose the Company with Daily Minimum 100,000 Traded Shares Volume

    Investors must make sure that the company they choose has no recent history of being delisted from any major exchange. Moreover, the company must also have enough cash to maintain and easily run its day-to-day operations that make money as well.

    Learn Best Stocks Under $5 according to Traders Union.

Why Are Penny Stocks Risky?

Penny stock trading is very risky as it is usually associated with smaller and/or newer companies. It’s basically a method that new businesses use to collect funding that will allow them to move from a smaller marketplace to a bigger one. Undoubtedly there is significant room for upside as the penny stocks are sold at very low prices. However, some factors make it very risky, and some of the most significant ones are as following:

  • exclamation

    Lack of Information

    It’s imperative to obtain enough information before buying penny stocks in order to make a more informed and wiser decision. Most of the time, it’s not easy to find enough information about the business and its overall performance. Moreover, the available information about the new businesses traded as penny stocks is also not credible.

  • exclamation

    Low Performing Companies

    As mentioned, penny stocks are typically associated with new and small businesses. It is also quite possible at the same time that a company with penny stocks isn't performing well in the marketplace. That's because if a company is performing well, the value of its stocks rises, and they only fall in value if the company is performing poorly. Therefore, almost all successful companies usually offer shares at a higher price. In simple words, the penny stocks universe involves only those companies that are performing poorly or that haven’t performed well yet.

  • exclamation

    No Minimum Standards

    The stocks on the pink sheets or OTCBB (Over-the-Counter Bulletin Board) don’t need to meet any minimum standard requirements in order to sell via OTC (Over-the-Counter) exchanges. These minimum standards work as a safety cushion, and without them, the investing experience is a lot riskier.

  • exclamation

    Lack of History

    The lack of history and the necessary information makes it very difficult to find the potential of a stock. The companies which are traded as penny stocks are either approaching bankruptcy or newly formed. So, there is no track record at all or a poor one. It makes penny stock trading even riskier.

  • exclamation

    It’s a Game of Chance

    For most people, investing in penny stocks is just like buying a lottery ticket. In simple words, investors who deal with penny stocks without informed decisions take the chance that either they will win big or lose everything. On the other hand, investors with due diligence don't consider dealing with penny stocks as a gamble. They only buy and sell penny stocks when the odds aren't against them. Performing comprehensive and detailed research work allows them to understand which penny stocks to consider and which to avoid. But the fact of the matter is that it's still like playing at a casino.

  • exclamation

    Low Liquidity

    Infrequently traded stocks normally have the least liquidity. Therefore, an investor may fail to sell its penny stocks after buying. In order to sell the penny stocks, an investor must lower the price to attract other people, which can result in a significant loss of money.

  • exclamation

    Price Manipulation Scams

    Another factor that makes penny stocks riskier is the price manipulation scams, as they're traded very thinly. Because of the very low prices, they can easily fall victim to price manipulation. Many people use the pump and dump scheme to attract investors to buy penny stocks. Once the stocks rise because of the hype, the scammers sell the shares, and they immediately lose their hyped value as there was no solid reason for a higher stock price. Any investor without comprehensive due diligence can lose a lot because of this price manipulation. But the good news is that these pitfalls can be easily avoided with a little research.

Price Volatility of Penny Stocks

As mentioned, the penny stocks available in the market are typically associated with small companies. It’s also possible that these newly formed small companies are growing. But the fact of the matter is that an investor doesn’t find any solid grounds and guarantee that the company will essentially grow. So, penny stocks are most suited only for the traders with a high tolerance for risk.

Generally speaking, penny stocks come with a high volatility level. It means that they have a high inherent risk and high reward potential at the same time. It's just a matter of direction in which the company goes. If an investor buys penny stocks on margin, they can lose all of their investment. Moreover, if the investor borrowed the money to buy the penny stocks, they will lose more than what they invested.

That's why it's very important to take the necessary precautions before buying penny stocks. For instance, predetermining the stop-loss order is imperative before considering the trade. If the market goes in the opposite direction, it will allow the investor to understand what level of price to exit. Stop-loss orders allow an investor to set a price limit, and once it's reached, it'll automatically trigger to sell.

It's important to acquire enough information to expect realistically, although penny stocks can rise in value astronomically.

Price Volatility of Penny Stocks

Can Penny Stock Prices Be Manipulated?

The simple and one-word answer to this question is yes. In fact, penny stocks are perfect for scammers to artificially manipulate the share prices. People who mostly fall victim to penny stock manipulation schemes are ill-informed investors. The following are some of the reasons why penny stocks prices can be manipulated so easily.

  • exclamation

    Low Price

    As penny stocks are very low priced, some people trade them for even a fraction of a penny. In such a situation, if a scammer succeeds in pushing the price from two-tenths to four-tenths of a cent, they simply doubled their investment.

  • exclamation

    Thinly Traded

    As there is a very lower number of traders for the penny stocks, it's easier to move the price. That's why any significant purchase can increase the stock price, and after being sold, it drops dramatically.

  • exclamation

    Plentiful

    There are tens of thousands of penny stock options. A scammer can choose any firm or story to push in order to raise the stock price.

  • exclamation

    Anonymous

    Most of the scammers usually stay anonymous. They never poke out of the hiding even after scamming people through penny stocks.

  • exclamation

    Misleading Information

    Whether through a fake telemarketing call or a free email newsletter, the scammers understand they don’t exactly need to trick all the investors. They smartly pick their targets as a bunch of unwary beginners are more than enough.

  • exclamation

    Talk About Potential

    The scammers never talk about the facts that how a company is literally generating zero revenue and about to go bankrupt. They trick the investors by only focusing on ridiculous potential.

Is Penny Stock Trading Expensive?

Yes, penny stock trading can be very expensive. In order to understand this concept better, let's discuss a theoretical example.

Suppose an investor wants to purchase 100 shares of two different companies. The names of the companies are X and Y, respectively.

Company X: 0.05 dollars per share

Company Y: 5 dollars per share

The total price will be 5 dollars for company X and 500 dollars for company Y. The trade fee for both of the companies is the same, which is 5 dollars.

The trading Fee for Company X is 100 percent

The trading fee for Company Y is 1 percent

Some brokerages even charge their customers for stocks below a certain price value that add up even more. That’s how penny stock trading can be very expensive.

On the other hand, penny stock trading will not be expensive if you use a platform that, instead of per-share rates, offers flat-fee trades. Moreover, you can reduce your expenses for the commission of the broker if you use Traders Union rebate program.

Is It a Good Idea to Buy Penny Stocks?

The simple answer is yes, and because of the following reasons.

  • The Champions of Tomorrow

    The Champions of Tomorrow

    As mentioned, the Ford Motor Company once traded as penny stocks. That’s why the penny stocks that you buy today can be worth so much more in the future.

  • Excitement

    Excitement

    An investor who earns 10 percent in a year from a penny stock understands how they can earn big by trading penny stocks.

  • Can Turn Small Investments into Big Ones

    Can Turn Small Investments into Big Ones

    If an investor purchases 1,000 shares for 500 dollars and a shared doubles its value, it simply means that the investors earned 500 dollars. It can actually happen within days.

  • Speed

    Speed

    Although not all penny stocks experience very quick movement, some of them do. As mentioned, an investor can double their money within days.

The Best Penny Stocks to Trade

The following are some of the best penny stocks that an investor should consider trading in.

  • Exela Technologies Inc

    Exela Technologies Inc

    It’s a globally renowned company that offers payment processing, print communication, digital mailrooms, and workflow automation. It lost about 28.3 million dollars, which is still an improvement as earlier it lost about 131 million dollars. But the share price is increasing.

  • 9F Inc

    9F Inc

    It’s a China-based IT organization with a well-developed online shopping store. This company is also a good value. It’s expected that the share price of this company will increase in the near future.

  • Conduent Inc

    Conduent Inc

    This company specializes in transaction-intensive automation, analytics, and processing. It lost 7 million dollars in 2020, which is an improvement as compared to the earlier loss of 16 million dollars. Buying its penny stocks can be a wise decision as the price per share is increasing.

Top 5 Tips to Trade Penny Stocks

Consider following the top five tips mentioned below to trade penny stocks more effectively and efficiently.

  • 1

    Don’t Use Margin and Control Your Risk

    It’s never advisable to use margin in order to purchase penny stocks. It means that you must not borrow money from the bank or any other source because it can cost you even more than your investment. Moreover, it’s vital to perform all the risk management practices to find the best penny stock with the least risk.

  • 2

    Remember Volatility

    Penny stocks are highly volatile. It can either result in a complete failure or in a high reward. Keep in mind that the money you have spent on the penny stocks can go in vain entirely. So, it’s better to spend the money on penny stocks that you can easily spare.

  • 3

    Diversify Your Portfolio

    Just like other types of investment, diversifying your penny stock portfolio is also important. According to some professionals, it's enough to confine your bets to 15-20 stocks, but others say that it should spread over 100 stocks. It’s a subjective matter, but diversification is very important.

  • 4

    Don’t Short

    Shortening the pumped-up penny stocks undoubtedly seems exciting, but it's not a good practice. Keep in mind that they are too volatile, and it's just a matter of falling on the wrong side that breaks everything. So, unless you're a pro, shortening is never advisable.

  • 5

    Provide Deep Market Research

    Just like any other investment process, it’s important to understand the ins and outs of any company you want to invest in. Avoid buying the penny stocks of any company if you’re unable to explain the company’s nature in a single sentence.

Summary

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Just like any other investment process, it’s important to understand the ins and outs of any company you want to invest in. Avoid buying the penny stocks of any company if you’re unable to explain the company’s nature in a single sentence.

FAQs

How can beginners purchase penny stocks?

The best way to start penny stock trading for beginners is to open an account on an online brokerage and fund it. Then after typing the company's stock symbol, place a buying order, and don't forget to perform research first.

Can penny stocks make you rich?

Statistically speaking, penny stocks likely won’t make you rich. Most companies with penny stocks don't do well, but some do, so there is still a low probability.

Where to find penny stocks

Start by using a market mover list or a penny stock screener such as Small Cap with Momentum, Trending Ticker, etcetera. These platforms list firms ideal for day trading.

How much does penny stock trading cost?

It depends upon the platform that you use. The penny stock trading will not be expensive if you use a platform that, instead of per-share rates, offers flat-fee trades.

Glossary for novice traders

  • 1 Broker

    A broker is a legal entity or individual that performs as an intermediary when making trades in the financial markets. Private investors cannot trade without a broker, since only brokers can execute trades on the exchanges.

  • 2 Investor

    An investor is an individual, who invests money in an asset with the expectation that its value would appreciate in the future. The asset can be anything, including a bond, debenture, mutual fund, equity, gold, silver, exchange-traded funds (ETFs), and real-estate property.

  • 3 Trading

    Trading involves the act of buying and selling financial assets like stocks, currencies, or commodities with the intention of profiting from market price fluctuations. Traders employ various strategies, analysis techniques, and risk management practices to make informed decisions and optimize their chances of success in the financial markets.

  • 4 Volatility

    Volatility refers to the degree of variation or fluctuation in the price or value of a financial asset, such as stocks, bonds, or cryptocurrencies, over a period of time. Higher volatility indicates that an asset's price is experiencing more significant and rapid price swings, while lower volatility suggests relatively stable and gradual price movements.

  • 5 Risk Management

    Risk management is a risk management model that involves controlling potential losses while maximizing profits. The main risk management tools are stop loss, take profit, calculation of position volume taking into account leverage and pip value.

Team that worked on the article

Mikhail Vnuchkov
Author at Traders Union

Mikhail Vnuchkov joined Traders Union as an author in 2020. He began his professional career as a journalist-observer at a small online financial publication, where he covered global economic events and discussed their impact on the segment of financial investment, including investor income. With five years of experience in finance, Mikhail joined Traders Union team, where he is in charge of forming the pool of latest news for traders, who trade stocks, cryptocurrencies, Forex instruments and fixed income.

Olga Shendetskaya
Author and editor at Traders Union

Olga Shendetskaya has been a part of the Traders Union team as an author, editor and proofreader since 2017. Since 2020, Shendetskaya has been the assistant chief editor of the website of Traders Union, an international association of traders. She has over 10 years of experience of working with economic and financial texts. In the period of 2017-2020, Olga has worked as a journalist and editor of laftNews news agency, economic and financial news sections. At the moment, Olga is a part of the team of top industry experts involved in creation of educational articles in finance and investment, overseeing their writing and publication on the Traders Union website.

Mirjan Hipolito
Cryptocurrency and stock expert

Mirjan Hipolito is a journalist and news editor at Traders Union. She is an expert crypto writer with five years of experience in the financial markets. Her specialties are daily market news, price predictions, and Initial Coin Offerings (ICO).