The IC Markets brokerage company has unveiled its new global marketing campaign at the Rugby World Cup Sevens tournament held in Cape Town, South Africa.
The commercial will air in 10 countries over the next few months and was created by South African creative agency and filmmaker Silver Bullet Films. The advert plays on the renewed interest in the 1986 movie Top Gun, and encourages traders to “trade” and use the benefits of IC Markets.
“Top Gun is an iconic film and is fundamentally about using skills and the right tools to harness potential and to achieve goals. We know our traders come to IC Markets because they are drawn to the features and benefits we offer that will help take their trading to the next level,” stated IC Markets CEO Andrew Budzinski.
IC Markets operates in 200 countries around the world. Its 200,000+ active traders take advantage of IC Markets’ low spreads and ultra-fast institutional grade trading, totaling a trading volume of $1.11 trillion.
IC Markets chose the South African capital to film the commercial in recognition of its success in this market since launching in 2020, as well as IC Market’s recent sponsorship of the Rugby World Cup Sevens held in Cape Town.