Mark Cuban questions radio ratings and transmission issues
@mcuban: Mark Cuban questions radio ratings
Mark Cuban recently expressed curiosity about the ratings and transmission capabilities of a particular radio station.
In a tweet, Cuban questioned the station's ability to maintain its transmission during the evening, which might have affected his ability to locate it. He further inquired about the station's audience data, specifically mentioning Average Quarter Hour (AQH) and Cumulative Ratings (Cume), asking why these metrics were not publicly available or if he missed them.
Cuban's interest highlights the often opaque nature of radio ratings, which are critical for advertisers and broadcasters to understand their audience reach. This kind of inquiry from a high-profile figure underscores the potential need for more transparency in media ratings.
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Cuban's scrutiny of media transparency aligns with his broader calls for clarity in complex industries, as seen when he stressed the necessity for states and employers to audit PBM contracts amid growing concerns over accountability in pharmacy benefit management. His advocacy for openness has also surfaced in critiques of insurance firms for gaming Medicare Advantage costs, further emphasizing his commitment to highlighting opacity wherever it persists.
