Tim Sweeney: New app cross-promotion strategy in Fortnite
@TimSweeneyEpic: New app promotion in Fortnite
Tim Sweeney, the CEO of Epic Games, has highlighted an innovative approach within the Fortnite gaming ecosystem.
The creator of the Dilly app, widely used for Fortnite shopping and information, has developed a new Fortnite island. This creator is using the app itself to cross-promote this virtual island. Sweeney supports this strategy, noting the potential for increased player engagement and discovery as more methods to explore user-created content are introduced.
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Sweeney’s endorsement of creative discovery within Fortnite resonates with his broader vision for digital experiences, as demonstrated during the high-profile Fortnite Star Wars event on iOS, where cross-platform innovation played a pivotal role. His approach to fostering ecosystem growth also aligns with recent developments following the 9th Circuit Court’s denial of Apple’s stay request, a decision with lasting consequences for app distribution and platform flexibility.
