Libertex partners with KICK Sauber F1 Team in a multi-year deal
Libertex sponsors KICK Sauber ahead of Audi entry
Libertex, a brokerage company operating in financial markets since 1997, has announced a landmark multi-year partnership with KICK Sauber F1 Team,team’s Official Online Trading Partner.Libertex’s commitment to innovation and precision but also aligns it with the fast-paced and highly competitive world of Formula One.
The timing of this partnership is particularly significant as KICK Sauber F1 Team prepares for its transition into the Audi F1 factory team in 2026, the broker reports. With this move, Libertex strengthens its presence in motorsport, leveraging Formula One’s unparalleled global reach and dynamic audience.
A partnership built on shared values
The synergy between Libertex and KICK Sauber F1 Team is driven by their shared pursuit of high performance, speed, and strategic precision. Just as an F1 team meticulously optimizes every aspect of its car for maximum efficiency, Libertex continuously enhances its trading technology, offering traders instant trade execution, real-time market data, and strategic tools to navigate global financial markets.
Marios Chailis, Chief Marketing Officer of Libertex Group, emphasized the deep connection between the trading industry and Formula One:
"Formula One is more than just a sport; it’s a showcase of resilience, innovation, and the pursuit of excellence—qualities that strongly resonate with Libertex’s core values. This partnership is a natural fit, bringing together two worlds driven by precision, speed, and strategic mastery."
As part of this partnership, Libertex branding will be featured on KICK Sauber F1 Team’s race cars, driver suits, and team apparel, further strengthening the broker’s presence in the global motorsport arena.
Libertex’s presence at key Formula One events
With active marketing initiatives planned at major races, such as the Monaco Grand Prix, Libertex aims to offer exclusive experiences for clients and motorsport enthusiasts alike.
The Monaco Grand Prix 2024 marked Libertex’s first step into Formula One, when the company hosted the exclusive F1 Superyacht party. This event brought together investors, celebrities, and motorsport enthusiasts, showcasing the brand’s prestige and innovative spirit.
Looking ahead, Libertex will continue leveraging high-profile Formula One events, creating new engagement opportunities and strengthening customer interactions.
Strengthening Libertex’s position in global sports
This partnership represents Libertex’s first major move into high-tech motorsport, adding to its growing portfolio of sports collaborations. The broker has already established itself in the football world through its partnership with FC Bayern Munich.
Stefano Battiston, Chief Commercial Officer of Sauber Motorsport, highlighted the importance of this collaboration:
"We are delighted to welcome Libertex to our team. Libertex’s reputation for innovation and excellence perfectly aligns with our team’s values. In Formula One, success is built on precision, performance, and relentless progress—qualities we see reflected in Libertex’s approach."
The future of the Libertex x KICK Sauber F1 Team partnership
Expanding its influence in Formula One, Libertex aims to increase brand recognition, client engagement, and market innovation on a global scale. With a focus on precision, strategy, and performance, Libertex and KICK Sauber F1 Team are set to inspire both traders and motorsport fans, proving that in both racing and trading, only the fastest and smartest succeed.
