PU Prime partners with AFA to expand global reach
PU Prime partners with Argentina’s AFA
PU Prime, a global trading platform, has announced a landmark partnership with the Argentine Football Association (AFA), becoming its Official Regional Sponsor effective March 17, 2025.
The agreement marks a significant step in PU Prime’s global expansion strategy and reinforces the brand’s alignment with one of the most iconic institutions in world football, according to the broker’s official website.
This partnership goes beyond a standard marketing initiative—it symbolizes a union of shared values. The company emphasized that both trading and football rely on strategy, discipline, and precision. PU Prime aims to reflect this spirit by connecting with the sport’s loyal fan base. Under the agreement, the broker will receive exclusive marketing rights, including match tickets, VIP experiences, and autographed memorabilia from AFA stars.
AFA’s response and international expansion
AFA President Claudio Fabián Tapia welcomed the partnership, stating, “We are pleased to welcome PU Prime as the new regional sponsor of the Argentine Football Association. We continue to work with strategic partners who share our values on and off the pitch, and we are excited to develop key territories such as Canada and the United States, where anticipation for the World Cup, just 15 months away, is already building. We hope this agreement with PU Prime will result in a valuable, long-term, and mutually beneficial collaboration.”
The announcement marks a milestone for both organizations. For PU Prime, it signifies the company’s debut as a regional sponsor in Canada and supports broader brand recognition in international markets. For AFA, the deal underscores its commitment to globalizing Argentina’s football legacy.
Future collaboration and shared vision
AFA Commercial and Marketing Director Leandro Petersen emphasized the significance of the partnership: “This new regional sponsorship with PU Prime represents another step in AFA’s global brand expansion. As our first regional sponsor in Canada, it marks the opening of a new market and continues the internationalization of the AFA brand.”
PU Prime Managing Director Daniel Bruce added, “We are proud to partner with such a prestigious institution. Just as AFA has become a dominant force in global football, PU Prime is on a path to becoming one of the most successful brands in its industry—constantly challenging and innovating.”
As the world looks ahead to the next World Cup, the partnership between PU Prime and AFA highlights the union of high-performance brands striving for excellence in both sports and finance.
Earlier, PU Prime expanded its MT5 platform by adding Middle Eastern stocks—a move aimed at diversifying client portfolios and boosting trading opportunities in one of the fastest-growing economic regions.
