Exness launches new global campaign celebrating modern trader mindset
Exness relaunches Born to Trade
Exness, a global multi-asset broker, has launched a bold new brand campaign, continuing the success of its 2023 initiative, “Born to Trade.”
According to the press release, the new campaign delves deeper into the psychology of today’s traders, portraying trading not merely as a profession but as a personal journey filled with intensity, emotion, and purpose. At the heart of the campaign is a cinematic concept that vividly captures the full range of emotions traders experience—from the tense anticipation before a trade to the satisfaction of making the right call. Through striking visuals and powerful storytelling, Exness pays tribute to the focus, resilience, and determination that define the new generation of traders.
Core themes and brand values
“Traders don’t just react to the markets, they live them,” said Alfonso Cardalda, Chief Marketing Officer at Exness. “This campaign was created to speak directly to traders’ hearts and minds. It captures the adrenaline, the drive, and the mindset that define true traders, while emphasizing what sets us apart: reliable performance, outstanding products, and a deep understanding of the trader’s world. At Exness, we know exactly what traders feel, think, and need—and with this campaign, we are connecting with them on a deeper level.”
The campaign is built around two key themes that reflect Exness’ core brand values:
Traders as heroes – Exness portrays traders in an aspirational light: bold, independent individuals who embrace risk and reward.
Product as enabler – The campaign showcases Exness’ technological leadership: fast execution, robust infrastructure, tight and stable spreads*, and instant withdrawals.
These elements position Exness not just as a trading platform, but as a true partner on every trader’s journey.
Global presence and strategic growth
The campaign is currently being rolled out globally across multiple platforms, reinforcing Exness’ position and strengthening its relationship with over one million active traders worldwide.
Founded in 2008, Exness has grown into one of the world’s top retail brokers, earning a reputation for technological innovation, transparency, and trader-centric services. Its continued investment in infrastructure and product development enables Exness to stay ahead in the rapidly evolving trading industry.
With this new campaign, Exness reaffirms its identity as a broker that truly understands what it means to be a trader—bold, driven, and born to trade.
It is worth noting that at iFX EXPO Dubai 2025, Exness received two prestigious awards: “Best Broker – MEA 2025” and “Most Trusted Broker – MEA 2025.”
