PU Prime and AFA seal strategic partnership at Madrid ceremony
PU Prime signs with AFA in Madrid
PU Prime and the Argentina Football Association (AFA) have strengthened their strategic alliance during an official signing ceremony held at the Argentina Football Academy "Vallecas" in Madrid. This landmark event highlighted the deepening relationship between two globally recognized organizations and emphasized their shared goals — pursuing high performance, development, and global expansion.
The event began with a welcome meeting between the leadership teams of both parties. This initial interaction laid a solid foundation of trust and collaboration, reflecting a shared vision and values. The key moment of the day was the signing of a long-term partnership agreement, followed by a symbolic exchange of official AFA jerseys — a gesture that vividly illustrated their mutual commitment to ambition, unity, and innovation.
Showcasing potential and leadership remarks
Guests were also invited on a tour of the academy’s modern facilities. The training center, renowned for developing many of Argentina’s top footballers, served as the ideal backdrop to showcase the synergy between sporting excellence and global business ambition.
Speaking at the event, PU Prime Managing Director Daniel Bruce expressed his excitement about the future of the partnership:
“The partnership represents a significant step forward in the growth of our business, and we are honoured to be named alongside such a prestigious organisation.Thank you to the AFA for being a part of this exciting new chapter. We look forward to a long and fruitful partnership, one that pushes the boundaries of what success looks like, and drives growth for both organisations.”
AFA’s Chief Commercial and Marketing Officer, Leandro Petersen, echoed the sentiment:
“Football is a global language, and today, we add a new voice to our story by welcoming PU Prime as a valued regional partner in the world of Argentine football. We are honoured to have this exciting partnership with a partner that shares our values of excellence, innovation, and commitment to performance.”
Future Ooutlook and symbolic closure
The event concluded with a special Q&A session featuring legendary Argentine footballer Javier Saviola. The former striker shared personal reflections on the importance of international collaboration in sports.
This occasion marked not just a formal agreement, but the beginning of a broad partnership aimed at global engagement, development, and long-term value creation across both the sports and financial sectors. PU Prime and AFA look to the future with confidence and shared ambition.
As a reminder, PU Prime recently announced the expansion of its trading instrument offerings by introducing new CFD contracts on the MT4 and MT5 platforms.
