Saxo Australia to rebrand as Totality on August 11
Saxo Australia becomes Totality
Saxo Australia, a key player in the online trading and investment sector, will rebrand as Totality on August 11, 2025. This rebranding reflects a renewed strategic direction and a broader global outlook, while underscoring the company’s commitment to supporting multi-asset investors.
Despite the name change, the company emphasizes that its core services will remain unchanged. Clients will continue to benefit from its award-winning trading platform, access to global markets, competitive pricing, and personalized customer support—the core strengths of Saxo Australia.
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The DMA deal and strategic transformation
The move to the Totality brand follows a significant development earlier this year. In February 2025, Saxo Bank announced the sale of a controlling stake in its Australian division to SCM DMA Pty Ltd, widely known as DMA South Africa.
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DMA, a global leader in software solutions for wealth managers and financial advisers, acquired 80.1% of Saxo Australia. The remaining 19.9% stake is retained by Saxo Bank, ensuring continued collaboration and technology integration between the two entities.
Leveraging Saxo’s multi-asset capabilities and scalable platform, DMA aims to expand its offerings for both institutional and retail investors.
The totality brand and global ambitions
The rebranding to Totality aligns with DMA’s vision to create a global brokerage brand that resonates with next-generation investors. The new identity reflects the company’s ambition to be a truly borderless platform for modern traders—those who seek seamless access to a broad range of assets and markets.
The company has promised to reveal more details soon about new services, tools, and strategic plans.
With its new brand and ownership structure, Totality is well-positioned to become a leading force in the Asia-Pacific financial ecosystem, combining the best of Danish fintech innovation and South African software expertise to deliver a next-generation trading platform.
As a reminder, Saxo Bank earlier announced the launch of fractional share trading for its clients in Singapore.
