PU Prime highlights AFA deal as global branding strategy symbol
PU Prime increases international influence
PU Prime, a globally recognized CFD broker, reaffirmed its dedication to innovation and international growth in a recent interview with Japanese media outlet Straym. The discussion highlighted the company’s key initiatives, including its landmark partnership with the Argentine Football Association (AFA), proprietary trading technologies, and active expansion into Japan—one of the world’s most advanced financial markets.
Steve Galt, EU Partnership Team Leader at PU Prime, emphasized that the collaboration with AFA is not merely a sponsorship deal, but a strategic alliance grounded in shared values: discipline, a pursuit of excellence, and a competitive spirit. According to him, these principles are equally essential on the football pitch and in the high-risk world of trading. By partnering with the reigning world champions, PU Prime strengthens its image as a reliable and ambitious player on the global financial stage.
PU Prime’s symbolism and strategic vision
Galt noted that Argentina’s national football team embodies the very DNA of PU Prime: tactical precision, determination, and the ability to deliver under pressure. This alignment makes the AFA partnership not only a powerful branding tool but also a symbol of the company’s aspiration to become a global leader in financial services.
The interview also touched on PU Prime technological advantages, including millisecond-level order execution and access to Tier-1 liquidity. Still, the core focus remained on how the AFA partnership enhances the broker’s global brand recognition, particularly in Japan. Galt highlighted that Japan’s high standards for accuracy and security add special significance to partnering with an elite football team.
Infrastructure, trust, and ambitions in Asia
In closing, Galt reaffirmed that PU Prime’s mission is not just to be a trading platform but a trusted partner throughout the trader’s journey. He explained that the alliance with AFA represents a deeper strategic alignment, reinforcing the company’s pledge to support clients through transparency, advanced infrastructure, and international recognition.
As PU Prime continues to expand across Asia, it blends cutting-edge technology with a premium brand image, underscoring its ambition to redefine excellence in the CFD brokerage industry.
It’s worth noting that in June, PU Prime and AFA formalized their strategic partnership at a ceremony in Madrid.
