Kraken sponsors the Williams team at Formula One
Kraken sponsors the Williams team at Formula One
Cryptocurrency exchange Kraken and the Williams Racing team have entered into a partnership agreement ahead of the Australian Grand Prix in Melbourne.
As part of the partnership agreement, the cryptocurrency exchange will participate in all Williams Racing fan zone events, and provide content to educate Formula One fans about Web3 technology.
Also, according to the Kraken Twitter page, the Kraken logo will be featured on the halo and rear wing of the FW45 car before the close of the 2023 Formula One World Championship season. The crypto logos will appear on the drivers' and team's apparel and headgear.
KrakenNFT digital images will be placed on the rear wing of the FW45. It is also announced that Williams and Kraken will collaborate to create limited edition baseball caps for Grand Prix celebrations.
"Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance, and innovation. Both are iconic brands that have stood the test of time. This partnership will enable us to engage with both Kraken’s and William’s global communities and showcase the impact and life-changing potential of Crypto and Web3," said Kraken's Chief Marketing Officer.
Kraken plans to engage in a range of activities at the Williams Racing Fan Zone, including the creation of content to inform and educate Formula One fans about Web3 technology.
