Broker Trade Nation has announced that it has signed a sponsorship agreement with two British cricket clubs, Hampshire Cricket and the Southern Vipers.
Hampshire Cricket has a history dating back to 1863 and is the current champion of the T20 Blast (Vitality Blast), the UK's domestic cricket league. Meanwhile, the Southern Vipers, based in the south of England, are a strong representative of women's cricket.
As a result of the agreement, Trade Nation has become the official sponsor of both clubs, and its logo will appear on the uniforms of both teams, according to the Finance Magnates platform.
The popularity of cricket in the UK has increased dramatically since the introduction of a new short format, T20, which lasts around three hours instead of the traditional five days.
