Exness has announced a new multi-year partnership with Spain's elite soccer championship, La Liga, under which it will become the league's regional partner in Latin America.
The La Liga championship has hundreds of millions of fans and includes legendary clubs such as Real Madrid, Barcelona, and Atletico Madrid.
This partnership will increase Exness' presence in Latin America, a key strategic region, reports PRNewswire.
The partnership is for two years, running through the 2024/25 and 2025/26 seasons, and will allow Exness to promote its brand throughout Latin America to expand its reach among La Liga soccer fans.
"We are very excited to connect with Latin Americans through our shared passion for soccer. By joining forces with La Liga, we are reaching into the heart of a region where soccer is not just a sport but a way of life," said Alfonso Cardalda, Chief Marketing Officer of Exness.
"We believe this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we can reach new levels of success," said Jorge de la Vega, CEO of La Liga.
The company said that as a trusted partner of this major league, Exness will integrate even deeper into the local community and create strong associations with the brand.
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