eToro has partnered with X to deliver reliable and relatable financial education content through live streams, video on demand, and audio spaces.
This collaboration aims to make financial education accessible to a broader audience, covering the UK, Germany, France, Italy, Spain, the UAE, and the US, Fintech Finance News reports.
The partnership will feature analysts and thought leaders sharing insights, analysis, and investment fundamentals. Additionally, eToro continues its title sponsorship of X’s real-time Cashtag feature, enhancing the financial investment conversation on the platform.
Linda Yaccarino, CEO of X, highlighted the partnership’s strength and its role in the growing financial investment conversation on X. The initiative builds on the platform’s innovation around cashtags and new features.
Yoni Assia, Co-founder and CEO of eToro, emphasized the power of shared knowledge and the importance of financial education. He noted that social media is increasingly becoming a source of accessible and relevant financial content for many people who have been excluded by traditional channels.
In 2023, over 1.4 billion posts on X referenced trading or investing topics, showing a 54% year-on-year growth. This indicates a robust and expanding conversation around financial investments, further underscoring the importance of this new educational content.
The partnership between eToro and X aims to deliver high-quality financial education to a global audience, leveraging the strengths of both platforms to foster a more informed and engaged community of investors.
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