Axi has launched a new soccer campaign featuring Manchester City
Axi has launched a new soccer campaign featuring Manchester City
In a dynamic fusion of sports and financial markets, Axi, a leading online trading platform, has unveiled a new soccer campaign in collaboration with the Manchester City Women's Team.
Mentality Edge campaign aims to highlight the parallels between athletic prowess and trading success, emphasizing the critical role of mindset in achieving excellence. The Mentality Edge stars Man City Women players Kerstin Casparij, Jess Park, and Mary Fowler, as they detail how to master their competitive edge in the game.
Аccording to European Sponsorship Association, Axi's campaign is designed to leverage the inspiring stories and mental resilience of Manchester City Women's Team players, drawing on their experiences to motivate and educate traders. By aligning with one of the most successful women's soccer teams, Axi underscores its commitment to promoting mental strength, discipline, and strategic thinking—qualities essential for both athletes and traders.
Loading...
The campaign will feature a series of engaging content, including interviews, training insights, and behind-the-scenes footage, showcasing how the mental fortitude of professional athletes can translate into the trading arena. This initiative aims to inspire traders to adopt a similar mindset, focusing on discipline, perseverance, and strategic planning to navigate the complexities of financial markets.
"Working with Man City players is always very exciting, and our most recent campaign is no exception. The Mentality Edge is our first activation with Man City Women, and one we are extremely proud of”, Hannah Hill, Head of Brand and Sponsorship at Axi, shared her excitement for the new campaign.
The partnership with Manchester City Women's Team is a strategic move for Axi, enhancing its brand visibility and connecting with a broader audience. By aligning with a globally recognized sports team, Axi aims to elevate its market presence and appeal to sports enthusiasts who may also have an interest in trading.
The 'Mentality Edge' campaign is set to run across multiple channels, including social media, video platforms, and Axi's own website. By providing valuable educational content, Axi aims to support its clients in developing the skills and mindset needed to navigate the financial markets effectively.
