eToro launches AI-generated ad campaign for the 2024 Paris Olympics
eToro launches AI-generated ad campaign for the 2024 Paris Olympics
Trading and investment platform eToro has unveiled its first advertising campaign created almost entirely using artificial intelligence (AI). This ground-breaking campaign will run during the 16 days of live coverage of the 2024 Olympic Games in Paris on Eurosport and will be broadcast on discovery+ and Max in 45 markets in 19 languages.
The AI-powered campaign highlights the capabilities and extensive features of eToro's social investing platform. eToro allows users around the world to trade a variety of assets, share investment ideas, monitor the performance of others and learn about capital markets. The campaign aims to demonstrate the platform's ability to connect investors around the world and provide the tools they need to expand their knowledge and wealth.
“This campaign demonstrates how eToro has enabled investors around the world to access global markets, connect with each other and access the tools they need to expand their knowledge and wealth. eToro has always used new technologies to drive innovation for our users, and our approach to AI is no different. With AI already implemented in many areas of our business, including marketing and customer service, we see huge potential, but recognize that we are still at the beginning of this journey. I am incredibly proud of the team for their passion and enthusiasm in taking on this project and look forward to trying out further AI initiatives at eToro,” said Nir Smulewicz, Chief Marketing Officer at eToro.
eToro collaborated with Lightricks using their recently launched artificial intelligence-based video editing and storyboarding tool, LTX Studio, to create this international advertising campaign. The initial visuals, shots and motion graphics were created using LTX Studio's artificial intelligence technology, eliminating the need for live on location shooting. Later, custom audio and voiceover were added to complete the final product.
“We are thrilled to partner with eToro on this groundbreaking campaign - the first major advertising initiative supported by LTX Studio. Our AI-powered platform streamlines the creative process, allowing professionals to accelerate ideation, simplify pre-production and create compelling final content with true efficiency,” emphasized Zeev Farbman, CEO and co-founder of Lightricks.
As a major sponsor of sports teams and events around the world, eToro has a history of innovative advertising. The platform previously produced ads for the NFL Superbowl LVI halftime show and sponsors teams from a variety of leading sports leagues including English Premier League, German Bundesliga, UK Premiership Rugby, Spanish Liga ACB and Rugby Australia.
This AI-generated campaign not only marks a major milestone for eToro, but also sets a precedent for the future of advertising in the digital age, demonstrating the transformative potential of AI in marketing and content creation.
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