Swissquote has extended its sponsorship of two Swiss hockey clubs
Swissquote has extended its sponsorship of two Swiss hockey clubs
Swissquote, a leading online financial and trading services provider, has announced its new role as the principal sponsor for two of Switzerland's top ice hockey teams: the ZSC Lions and Genève-Servette Hockey Club. This partnership marks a significant step for Swissquote in expanding its presence and influence in the Swiss sports community.
The announcement comes as Swissquote aims to strengthen its brand visibility and community engagement by aligning itself with popular and highly regarded sports teams in Switzerland. By becoming the principal sponsor, Swissquote will have its logo prominently displayed on the players' jerseys and around the ice rinks, providing substantial exposure during the Swiss National League games.
According to FNG, the sponsorship is set to begin with the upcoming hockey season, reflecting Swissquote's strategic move to enhance its corporate image and foster closer connections with sports fans and potential clients across the country.
"We are delighted to continue our successful collaboration with ZSC Lions and the Genève-Servette Hockey Club. Ice hockey is an integral component of Swiss sports culture, and we are proud to continue supporting these two outstanding clubs. Our partnerships reflect our values, and we are convinced that we will celebrate many more successes together.," said Swissquote’s spokesperson Jan De Schepper.
The ZSC Lions, based in Zurich, and Genève-Servette, from Geneva, are two of the most storied franchises in Swiss ice hockey. They have consistently been strong performers in the National League, attracting large followings both in their home cities and nationwide. The new sponsorship deal is expected to provide significant financial support to both clubs, enabling them to invest in talent development, facilities, and community outreach programs.
Swissquote's decision to sponsor these teams aligns with a growing trend of financial institutions leveraging sports partnerships to boost their brand recognition and foster customer loyalty. For Swissquote, this move not only enhances its domestic presence but also aligns with its broader strategy of supporting dynamic, performance-driven entities, whether in sports or financial markets.
For Swissquote, it represents an opportunity to engage with a wider audience, particularly sports fans who may be interested in financial services. For the hockey clubs, Swissquote's backing could provide the necessary resources to elevate their performance on and off the ice.
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