XTB signs Zlatan Ibrahimović as global brand ambassador
XTB signs Zlatan Ibrahimović as global brand ambassador
In a bold move blending the worlds of professional sports and finance, leading brokerage firm XTB has announced Zlatan Ibrahimović as its new global brand ambassador. The renowned footballer, celebrated for his skill, determination, and remarkable achievements, will now represent XTB in its global marketing efforts, helping to connect the fast-paced world of finance with the discipline and dedication seen in elite sports.
Known as one of the greatest footballers of all time, Zlatan Ibrahimović has an illustrious career spanning over two decades, scoring more than 570 goals and amassing a following of over 120 million fans worldwide. His tenacity, perseverance, and consistent excellence on the field are qualities that XTB believes align perfectly with the values of a successful investor.
“Zlatan’s charisma, discipline, and energy perfectly align with XTB’s essence, and I am thrilled to have him join XTB as our new global brand ambassador,” said Omar Arnaout, CEO of XTB. “Zlatan has grown to be one of the best players in the world through hard work and devotion, and it is a similar journey that we have gone through over the last 20 years. We are truly excited about this partnership and are confident it will help elevate our brand to a new level,” added Arnaout.
As part of this collaboration, Ibrahimović will be featured in XTB's upcoming marketing campaigns, including the company’s new initiative, "Where your money works." This slogan reflects XTB’s emphasis on helping clients maximize their financial potential, whether through active or passive investments. The campaign, set to launch in the fall of 2024, will highlight the broad range of investment opportunities available on XTB’s platform, showcasing the brokerage as a comprehensive solution for managing and growing wealth.
The announcement comes as XTB continues to expand its presence in the competitive online trading and investing space. Over the years, the company has evolved from a traditional brokerage into a full-fledged investment platform, offering a wide range of financial products, including stocks, cryptocurrencies, and commodities. XTB's Chief Growth Officer, Szymon Szymański, expressed his excitement about the partnership on social media, noting the significance of working with a global icon like Zlatan.
“Meeting Zlatan, spending time with him, and talking about my favorite sport was the greatest football-related experience of my life,” said Szymański. He added that the new partnership and the “Where your money works” campaign mark a pivotal moment for XTB as the company seeks to differentiate itself from competitors by focusing on financial education, risk management, and providing the tools necessary for effective investing.
Ibrahimović's involvement is expected to bring a new level of visibility and credibility to XTB’s offerings, helping to attract a broader audience of individuals looking to grow their wealth. As the face of XTB, Ibrahimović will emphasize the importance of persistence, discipline, and strategic decision-making—traits crucial for both successful athletes and investors.
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