eToro, Moneyfarm partner to launch DIY ISA in UK
eToro launches a DIY ISA for UK investors.
eToro, the popular online trading and investment platform, has expanded its investment services in the UK by launching a new self-managed Individual Savings Account (DIY ISA).
This initiative, developed in partnership with European digital asset manager Moneyfarm, enables UK investors to build and manage their own tax-efficient investment portfolios.
Enhanced investment opportunities
The new DIY ISA provides UK investors with access to over 1,000 assets, including UK-listed stocks, exchange-traded funds (ETFs), mutual funds, and bonds with global exposure, according to the company’s website. This move aims to broaden opportunities for retail investors, offering them greater control over their portfolios while maintaining the tax benefits of an ISA.
This expansion complements eToro’s existing managed ISA, also supported by Moneyfarm. Investors now have the option to either actively manage their investments or choose professional portfolio management—or even combine both approaches to align with their financial goals. Additionally, clients can transfer their existing ISAs to eToro at no cost.
Cashback incentive for new investors
As part of a limited-time promotion, eToro is offering a cashback reward for new investors. Clients who open a DIY or managed ISA and invest at least £1,000 between February 4 and April 30, 2025, will receive 2% cashback on their total investments, up to a maximum of £5,000. This allows investors to maximize two years’ worth of ISA allowances within the promotional period.
Industry leaders on the importance of the launch
Dan Moczulski, Managing Director of eToro UK, emphasized the significance of ISAs in the UK investment landscape:
"As the most tax-efficient investment vehicle in the UK, with an annual allowance of up to £20,000, ISAs are essential for investors—especially with the capital gains tax exemption now capped at just £3,000. While eToro is a global platform, we continuously adapt and localize our products to meet the specific needs of our clients. With the introduction of our new DIY ISA alongside our existing managed ISA, we are providing UK investors with the flexibility to choose the approach that best suits their goals. Whether they prefer to select stocks themselves or opt for expert-managed funds, customers can easily access both options through our app and invest tax-free."
Fabio Zampaglione, Chief Commercial Officer at Moneyfarm, highlighted the continued success of their collaboration with eToro:
"The launch of the eToro DIY ISA is a continuation of our partnership. Our commitment to developing our B2B2C solutions remains a key growth driver for Moneyfarm. We are dedicated to delivering exceptional value to our clients and look forward to further success with eToro."
A growing market for retail investors
ISAs remain one of the most popular tax-efficient investment vehicles for UK investors. eToro’s expansion into the DIY ISA sector reflects its commitment to addressing local financial needs. By offering both self-directed stock selection and managed investment solutions, eToro strengthens its position as a leading player in the UK’s growing retail investment market.
Earlier, eToro announced that it had confidentially submitted a draft registration statement on Form F-1 to the U.S. Securities and Exchange Commission (SEC), signaling its intention to proceed with an initial public offering (IPO).
