Trump-branded product buyers eligible for three TRUMP tokens in memecoin airdrop

A company affiliated with former President Donald Trump is set to distribute an airdrop of its TRUMP memecoin to buyers of Trump-branded products.
According to the official memecoin website, individuals who purchase items such as watches, fragrances, sneakers, or digital collectible cards before February 15 will receive three TRUMP tokens regardless of the number of products bought. With TRUMP currently trading at around $17.31 per token, the three-token airdrop amounts to an estimated value of about $50. Users have until March 1 to claim their tokens, and the airdrop is being facilitated by the blockchain platform Crossmint.
Market context and broader implications
The TRUMP memecoin project was originally launched ahead of Donald Trump’s January 20 inauguration as the 47th U.S. President, quickly achieving a peak value of $67 and cracking the top 20 cryptocurrencies. At the time of writing, the memecoin ranks 43rd by market capitalization, trailing only Aptos among its peers. This airdrop strategy is part of a broader marketing push to increase engagement with the token and expand its user base among Trump supporters and crypto enthusiasts alike.
The initiative follows Trump’s earlier foray into digital assets through his NFT collections. In late 2022, Trump unveiled a collection of 45,000 Polygon-based NFTs priced at $99 each, and subsequent disclosures revealed that he earned $7 million from his NFT ventures as of August 2024. The airdrop, therefore, represents another chapter in Trump’s ongoing efforts to integrate his brand with the evolving digital asset landscape.
As the airdrop deadline approaches, industry observers will be watching how this targeted distribution influences the market dynamics of TRUMP and its potential to spur broader adoption within a competitive crypto environment.
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