Former U.S. presidential candidate’s company launches Bitcoin business

Strive Enterprises, co-founded by former U.S. presidential candidate Vivek Ramaswamy, has announced a new asset management venture focused on Bitcoin.
The company shared the news in a press release.
The new enterprise aims to “integrate Bitcoin into the portfolios of everyday Americans.” Strive seeks to help people hedge risks, protect against inflation, and mitigate geopolitical pressures through the primary digital asset.
“We want to provide clients with true financial freedom by thoughtfully integrating Bitcoin. This will set us apart from competitors,” said Strive CEO Matt Cole.
Recently, the company completed a Series B funding round of $30 million, led by Cantor Fitzgerald. Tether also supports the venture, with its CEO Howard Lutnick being a Bitcoin advocate.
Who is Vivek Ramaswamy
Vivek Ramaswamy is an entrepreneur and politician known for his support of new technologies, including Bitcoin. During his U.S. presidential campaign, Ramaswamy actively promoted cryptocurrency as a means of transforming traditional financing approaches. He was also one of the first to accept campaign donations in cryptocurrency.
Ultimately, Ramaswamy withdrew his candidacy, stating his decision not to split the votes of cryptocurrency reform supporters. He now officially backs Donald Trump, whom he calls a “crypto candidate.”
As a reminder, Donald Trump’s odds in the U.S. presidential race recently dropped by 4.5%.