Avalanche expands DeFi with self-custody crypto credit card launch
Avalanche expands DeFi
The Avalanche Foundation, in partnership with fintech firm Rain, has introduced the Avalanche Card, a cryptocurrency-based credit card designed to seamlessly integrate digital assets into everyday transactions.
Initially available in Brazil, select Latin American countries, and the United States, the card enables users to pay with USDC, USDT, Wrapped AVAX (wAVAX), and AVAX at any retailer accepting Visa, according to Portal do Bitcoin.
A step forward for decentralized finance
Unlike traditional crypto debit cards that require conversion through centralized platforms, the Avalanche Card connects directly to a self-custody wallet. This means users retain full control of their funds, eliminating reliance on third-party intermediaries such as banks or exchanges.
Each transaction is facilitated through a unique wallet address, with private keys remaining solely in the user's possession. “With the Avalanche Card, your cryptocurrency becomes a tool for empowerment,” said John Wu, president of Ava Labs. “As digital assets gain widespread adoption, we are leading use cases as familiar as swiping a credit card.”
The initiative is positioned as a step toward broader adoption of decentralized finance (DeFi), offering a secure and borderless alternative to traditional banking. By removing the need for manual currency conversions, Avalanche aims to simplify cross-border transactions, particularly in regions with limited financial infrastructure.
The company has stated that availability will expand over time, reflecting a growing demand for crypto-native payment solutions. As digital currencies continue to evolve, the launch of the Avalanche Card underscores an industry-wide push toward making cryptocurrency a practical medium of exchange in everyday life.
Meanwhile, Brazil has solidified its status as a global leader in crypto, with 26 million citizens—12% of the population—owning digital assets. This ranks the country sixth worldwide in crypto adoption, highlighting its growing impact in the sector.
