Animoca Brands: Polymarket poised for post-election success with upcoming token and airdrop
In October, the Polymarket website attracted 35 million visitors.
According to a report by Animoca Brands Research, from April to October 2024, the monthly trading volume on the betting platform Polymarket skyrocketed from $40 million to $2.5 billion.
During the same period, open interest also significantly increased from $20 million to $400 million.The surge in popularity of the platform is attributed to the U.S. presidential elections. However, Animoca Brands concludes that Polymarket has a strong chance of remaining in the market even after the elections.
In October, the Polymarket website attracted 35 million visitors. Notably, about 75% of users are interested in topics unrelated to the elections, which ensures sustained interest in the platform.
Not just the election
Analysts believe that Polymarket's future growth will depend on how well it manages its market positioning, content strategy, and regulatory challenges.
One potential factor keeping visitors engaged is the uncertainty surrounding whether Polymarket plans to launch its own token, along with the prospect of a potential airdrop.
A future token could serve as a significant incentive for users to remain active on the platform.
As we wrote earlier, on Polymarket, a leading prediction market, Trump holds a 55% probability of winning, surpassing Harris in recent days. Large-scale wagers have backed Trump, with prominent accounts placing millions in support.
