Gianni Infantino announces FIFA coin launch
FIFA president Gianni Infantino announces plans for “FIFA Coin” at White House Crypto Summit.
Gianni Infantino, president of FIFA, announced an unexpected pivot into the digital asset arena by revealing plans to launch “FIFA Coin.”
Speaking at the White House Crypto Summit on Friday—at the behest of President Donald Trump—Infantino highlighted the massive global reach of soccer as the foundation for the new cryptocurrency, reports Bitcoin News.
“Imagine the potential that there is around the world, only in soccer, if we develop it,” he said, emphasizing that FIFA’s strong brand, combined with a $170 billion soccer industry and 5 billion fans worldwide, provides a unique opportunity for innovation. Infantino candidly admitted, “I’m not an expert at all,” and called on summit attendees to join forces with FIFA to develop the coin from the United States.
Leveraging Global Soccer Power and Seeking Collaboration
Infantino’s proposal aims to capitalize on FIFA’s unparalleled global influence, potentially transforming the way fans engage with the sport. By partnering with established crypto firms, FIFA intends to integrate digital assets into its vast ecosystem, paving the way for new revenue streams and fan engagement models.
The envisioned “FIFA Coin” could facilitate various applications, from fan tokens and merchandise discounts to voting rights in club decisions, thereby deepening the connection between soccer and the rapidly evolving world of digital finance. Infantino’s invitation for collaboration underscores a broader industry trend where traditional organizations seek innovative partnerships to bridge the gap between conventional business and blockchain technology. He stressed that the project would be developed “from here, from America,” positioning the United States as a hub for both sports and crypto innovation.
Looking Ahead
As the crypto community digests this bold announcement, market watchers will be keen to see how FIFA’s entry into digital currencies might reshape fan engagement and revenue models in sports. Infantino’s call for collaboration and openness to external expertise signals a potential new era where digital assets and traditional industries converge, setting the stage for future innovations in the global soccer landscape.
Recently we wrote, that the Trump administration is moving forward with plans to create a U.S. digital asset reserve, a bold initiative that marks a significant shift in the country's approach to cryptocurrency.
