Solana ad sparks industrywide debate
Solana faces fallout from controversial promo
Solana, a well-known blockchain network, has found itself at the center of controversy after releasing—and swiftly removing—a promotional video for its upcoming Accelerate conference that drew criticism for mocking gender identity topics.
The advertisement, which debuted on Solana’s X account on March 17, depicted a satirical therapy session in which "America," portrayed as a man, expresses a desire to innovate in technology and cryptocurrencies. The therapist sarcastically responds by suggesting he “create a new gender” or “focus on pronouns.” The clip ends with a patriotic monologue where “America” declares his wish to “invent technologies, not genders”—a comment widely seen as a jab at progressive values.
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Public reaction and criticism
The now-deleted video garnered more than 1.2 million views before it was removed, sparking sharp backlash from social media users. Many criticized the ad for trivializing gender identity issues and pushing divisive political messaging. Critics, including Web3 industry leaders, called the video “tone-deaf” and “offensive,” questioning why a blockchain conference would venture into cultural commentary rather than focus on innovation.
Clash with espoused values
Adding to the controversy was the perceived inconsistency with Solana’s previously stated values. Just weeks earlier, the Solana Foundation emphasized diversity, equity, and inclusion (DEI) at a conference in Singapore, where its code of conduct explicitly protected participants from harassment based on gender identity and expression. That event fostered an inclusive environment for all attendees, regardless of gender or background.
Observers are now questioning whether the ad signals a strategic shift in Solana’s values or simply a misstep. The Foundation has not released a public statement explaining the decision to remove the video, though critics argue the move was reactive rather than driven by ethical reflection.
Potential industry impact
Some early supporters of the ad have also withdrawn their endorsements. Multicoin Capital co-founder Tushar Jain, who initially called the video “bold,” later retracted his support, acknowledging that it alienated part of the community.
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The incident underscores growing tension in the crypto industry amid an increasingly politicized discourse. With Donald Trump’s return to power and his anti-LGBTQ+ policies, some fear the lines between technological innovation and political ideology are becoming blurred.
Notably, Solana recently celebrated its fifth anniversary since launch.
