Trump endorsement sends TRUMP memecoin above $12 with 10% gain

Donald Trump is pumping his own memecoin, Official TRUMP, keeping it from falling below the psychological $10 mark, which it had touched earlier in March. A post from the former president on Truth Social, in which he called the token “the greatest,” triggered a 12% rally to $12.
On March 23, Donald Trump shared a post about the Official TRUMP token on Truth Social, the social media platform owned by his family’s Trump Media & Technology Group. As reported by Crypto.news, Trump has repeatedly used the platform to share major political announcements and personal opinions on current events.
The president’s favorite token should be worth more
This time, Trump declared his love for the TRUMP token, calling it “the greatest of all.” His post sparked a 12% surge in the memecoin, which climbed to $12.25 and drew a surge in trading activity.
At the time of writing, Official TRUMP was trading near $12, up 10% over the past 24 hours. Its market capitalization also jumped nearly 10% to $2.4 billion. Daily trading volume soared 372% to $1.41 billion.
TRUMP price dynamics for 24 hours. Source: CoinMarketCap
The price spike was accompanied by major purchases, including one from a whale who had previously earned $108 million in profits from the token during its early days. This time, the same whale bought $5 million worth of TRUMP in USDC—but according to Lookonchain, sold them an hour later at a $207,000 loss after failing to catch another upswing.
As we wrote, president Donald Trump confirmed Sunday that negotiations are underway with four potential buyers for TikTok’s U.S. operations, and he hinted that a deal could be finalized “soon”.