Ripple CEO bets big on U.S. market growth after SEC victory
Ripple eyes U.S. expansion after SEC lawsuit ends in victory.
Ripple is setting its sights on renewed growth in the United States following a landmark legal victory against the U.S. Securities and Exchange Commission (SEC), according to CEO Brad Garlinghouse.
In a recent interview, Garlinghouse revealed that 95% of Ripple’s customers remain outside the U.S., but emphasized the company’s renewed focus on expanding its American footprint amid improving regulatory conditions, reports BeInCrypto.
Legal Hurdles Cleared, Market Focus Shifts
Ripple’s protracted legal battle with the SEC, which began in December 2020, officially ended with the agency dropping its lawsuit and returning a previously imposed $75 million penalty. The resolution allows Ripple to legally sell its XRP token to institutional investors in the U.S., opening doors previously closed due to regulatory uncertainty.
“This is it. The moment we have been waiting for,” Garlinghouse stated. “The SEC will drop its appeal—a resounding victory for Ripple, for crypto, every way you look at it. The future is bright, let’s build.”
Despite operating primarily outside U.S. borders, Ripple has maintained its presence in both the payments and securities sectors domestically. With legal clarity now in place, the company is preparing to grow its U.S. customer base and deepen its role in bridging traditional finance with blockchain infrastructure.
Regulatory Environment More Favorable
Garlinghouse welcomed recent pro-crypto shifts in U.S. policy, particularly under President Donald Trump’s second term. Trump’s administration has promoted digital asset adoption, establishing a Crypto Advisory Council, which Garlinghouse is reportedly in talks to join.
Further bolstering the industry, the Office of the Comptroller of the Currency (OCC) recently issued guidance allowing national banks and federal savings associations to provide cryptocurrency custody services without prior approval—marking a major reversal from prior restrictive policies.
This regulatory green light presents new opportunities for Ripple to collaborate with U.S. financial institutions, leveraging its XRP token for cross-border payments and digital asset custody.
Competitive Challenges Remain
Despite these advancements, Ripple still faces hurdles in a competitive payments market dominated by stablecoins like USDT and USDC. Additionally, while the SEC has stepped back, the broader U.S. crypto regulatory framework remains fragmented and in flux.
Still, with its legal troubles behind it and institutional momentum building, Ripple is positioned to capitalize on the changing U.S. landscape—aiming to shift its global customer base closer to home.
Recently we wrote, that the high-profile legal battle between Ripple Labs and the U.S. Securities and Exchange Commission (SEC) is approaching a final resolution after both parties agreed to withdraw their remaining appeals, effectively ending a case that has spanned over four years.
