MEXC launches Rising Star to boost emerging crypto projects
MEXC debuts Rising Star project
Global cryptocurrency exchange MEXC has officially launched its Rising Star initiative—a new community-driven campaign aimed at highlighting promising crypto projects and bridging the gap between decentralized (DEX) and centralized (CEX) exchanges.
The campaign coincides with the debut of DEX+, an innovative trading feature that allows users to interact directly with decentralized exchanges such as Raydium and pump.fun, according to a statement on MEXC’s official website.
Opportunities for early-stage projects
As part of its ongoing strategy to support early-stage crypto projects, MEXC’s Rising Star provides tokens with active communities the chance to boost their visibility, liquidity, and potentially secure a listing on the exchange’s Spot and Futures markets. By integrating real-time DEX trading into both the MEXC app and website, DEX+ enables users to trade more than 10,000 tokens while actively supporting their favorite projects.
Ranking mechanics and community participation
The Rising Star initiative operates through a transparent, point-based ranking system. Projects earn points based on user trading volume. New users are awarded 5 points for every 100 USDT traded, while existing users receive 1 point per 100 USDT. Each user can contribute up to 1,000 points per project. A real-time leaderboard keeps rankings updated, fostering community engagement and healthy competition.
The top-ranking project at the end of each round becomes eligible for listing on MEXC’s centralized trading platforms, gaining access to increased liquidity and market exposure. Rankings are based purely on trading activity, with no paid promotions or subjective evaluations influencing the outcome.
Strategic importance of the initiative
With thousands of new tokens launching across blockchain ecosystems, MEXC’s Rising Star meets growing demand for early access to promising digital assets. Many of these projects face significant barriers such as low liquidity, poor visibility, and limited institutional backing—even if they have strong underlying fundamentals.
By combining the reach of centralized exchanges with the flexibility of decentralized platforms, MEXC aims to build a more inclusive and efficient trading environment. The exchange’s long-term strategy includes expanding DEX+ support to additional platforms and blockchain ecosystems.
MEXC believes this model empowers both traders and developers by decentralizing the listing process and encouraging active community involvement. In doing so, MEXC positions itself not just as a trading venue, but as a launchpad for the next wave of blockchain innovation.
Previously, MEXC froze over 1,500 accounts after uncovering market manipulation networks in the CIS region and Vietnam. According to an internal investigation, two coordinated trading groups were identified—one in Vietnam (44 users operating 168 accounts) and another in the CIS (138 users managing over 1,500 accounts)—engaging in unfair practices such as wash trading, spoofing, layering, front-running, quote stuffing, and other forms of market manipulation.
