McDonald’s teams up with Doodles NFT series to launch ‘GM Spread Joy’ campaign
The announcement fueled a surge in Doodles NFT activity.
McDonald’s has partnered with Ethereum-based NFT series Doodles to roll out the “GM Spread Joy” campaign starting November 18.
As reported by CoinPedia, the collaboration brings Doodles’ vibrant, rainbow-inspired designs to McCafé coffee cups nationwide. Customers purchasing McCafé hot beverages can unlock exclusive digital rewards through the McDonald’s app, including collectible digital items and curated animated content. The announcement fueled a surge in Doodles NFT activity, with trading volume skyrocketing 500% and the collection’s floor price climbing 33% within 24 hours.
What Is Doodles?
Doodles is a prominent Ethereum-based non-fungible token (NFT) collection that has gained recognition for its colorful, hand-drawn designs and whimsical aesthetic. Launched in 2021, the series comprises 10,000 unique digital assets, each featuring a combination of traits such as vibrant backgrounds, quirky accessories, and playful characters. Created by a team including artist Burnt Toast (Scott Martin) and co-founders Evan Keast and Jordan Castro, Doodles quickly carved a niche within the competitive NFT market, attracting collectors and digital art enthusiasts alike.
The project’s appeal lies not only in its visually engaging artwork but also in its community-driven approach. Doodles holders enjoy benefits such as exclusive access to events, voting rights on project developments, and the ability to participate in creative collaborations. This has positioned Doodles as more than just a collection of digital art—it's a brand that fosters innovation and interaction.
Doodles has also expanded its influence beyond the digital space. From partnerships with major brands to real-world activations, the project continues to build its identity as a cultural phenomenon within the growing Web3 ecosystem. As NFTs evolve, Doodles exemplifies how creativity and community can shape the future of blockchain-powered art and engagement.
As Bitcoin hits fresh all-time highs, NFT sales have seen a dramatic upswing, nearly doubling this week. Data from CryptoSlam reveals a 94% surge in NFT sales over the past seven days, totaling $178.8 million.
