Floki launches Valhalla game in India to tap Web3 market
Floki launches massive marketing campaign in Delhi
Floki has rolled out a large-scale marketing campaign across the Delhi National Capital Region (NCR) in India, aiming to introduce its Play-to-Earn (P2E) MMORPG game, Valhalla, to a wider audience.
The campaign, which began on November 18, 2024, represents a significant effort by the Floki community to expand its ecosystem and attract Indian Web3 enthusiasts.
Valhalla: A gateway to India’s Web3 space
Valhalla, Floki’s highly anticipated P2E game, serves as a cornerstone of the meme token’s ecosystem. The game combines blockchain technology with engaging gameplay, allowing players to earn rewards while exploring an immersive virtual world.
The four-week campaign targets some of Delhi NCR’s busiest commercial and cultural hubs. The initiative includes six large LED screens, one premium unipole, and branded buses navigating the city. Floki expects its advertisements to reach over 650,000 people daily.
Prime locations and strategic visibility
The marketing campaign strategically focuses on high-traffic areas known for their visibility and footfall:
DLF Cyber City: A premier IT and business hub housing major Fortune 500 companies. A prominent LED display at the entrance to Cyber Hub is expected to draw the attention of over 100,000 daily visitors, including high-net-worth professionals.
Connaught Place: This iconic commercial and tourist destination welcomes more than 200,000 visitors daily. Its status as one of the world’s most expensive office locations makes it a prime spot for Valhalla advertisements.
Strategic Roads: Advertisements along NH-48 and the Outer Ring Road are designed to capture the attention of 300,000 daily commuters, connecting key parts of Delhi NCR, including South, West, and Central Delhi.
Additionally, 10 Delhi Transport Corporation buses wrapped with Valhalla branding will traverse the city, ensuring visibility among tourists and residents.
Market reaction and future prospects
Floki’s decision to focus on Delhi NCR underscores its commitment to entering India’s Web3 space, leveraging the region’s tech-savvy audience and rapidly growing blockchain adoption.
The successful launch of Valhalla in India could solidify Floki’s position as a serious contender in the Play-to-Earn gaming and crypto industries, setting a new benchmark for global Web3 integration.
