Why companies invest in Bitcoin
Why companies need bitcoin
An increasing number of companies across various industries are adopting Bitcoin strategies. Businesses are buying Bitcoin for their reserves, confident in the potential of the leading digital asset.
The trend of buying Bitcoin
The speed at which companies are acquiring Bitcoin is impressive. According to River, a financial company specializing in BTC investments, businesses have purchased over $15 billion worth of Bitcoin since the beginning of 2024—equivalent to 671 BTC per day.
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The undisputed leader is MicroStrategy, which holds over 330,000 BTC. Since August 2020, the company has been accumulating 212 BTC/day, increasing to 414 BTC/day in 2024.
“At $85,000, we will buy every mined Bitcoin for the next three years,” stated its founder, Michael Saylor.
As a pioneer, MicroStrategy set the trend for Bitcoin acquisitions. With each passing month, more small firms and corporations are following its Bitcoin strategy.
One notable example is the Japanese company Metaplanet Inc., which has already accumulated over 1,000 BTC despite starting its Bitcoin acquisitions relatively recently. Recently, Metaplanet issued $11 million in bonds, with all proceeds allocated to Bitcoin purchases.
Which companies are buying Bitcoin
Currently, 62 publicly traded companies have adopted this approach, alongside thousands of private companies following Bitcoin strategies.
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Companies from diverse sectors, including investments and automotive manufacturing, are showing interest in Bitcoin. However, the fastest adoption is occurring in four industries: real estate, hospitality, consumer goods, and healthcare.
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In these sectors, businesses are not only accumulating Bitcoin reserves but also starting to accept cryptocurrency as payment for their services—an additional way to grow their BTC holdings. A notable example is the publicly traded healthcare company Cosmos Health, listed on the Nasdaq, which aims to diversify its balance sheet through cryptocurrency investments.
Why companies choose Bitcoin
According to River, Bitcoin adoption in business has grown by 30% over the past year. Today, companies collectively own more than 3% of all Bitcoin in circulation, amounting to nearly 700,000 BTC.
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The pace of Bitcoin adoption accelerated in 2024, with the number of publicly traded companies holding Bitcoin increasing by 40% between September 2023 and August 2024.
"By our estimates, the volume of Bitcoin reserves held by companies will grow at a rate of 204 to 519 BTC per day through 2026," River noted.
For many businesses, implementing even a modest Bitcoin strategy represents an opportunity where the risk is incomparable to the potential reward. Organizations that successfully integrate Bitcoin into their business models set new standards and become role models for others.
Bitcoin is gradually becoming a cornerstone of the modern financial system and economy. As it is increasingly viewed as a store of value and integrated into the global financial framework, businesses face the need to adapt to this technological revolution to secure strategic advantages in their industries.
