MMA star McGregor unveils token with DAO partnership
Conor McGregor launches REAL memecoin project
Famed Irish MMA fighter Conor McGregor has joined the memecoin trend by announcing the launch of a new project called REAL.
The multiple-time UFC champion and professional boxer revealed the news via his account on X, referencing his past business ventures in Irish whiskey and stout production.
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The key difference in the REAL token launch lies in how it will be introduced to the market. Instead of listing the coin on crypto exchanges, it will be distributed via a sealed-bid auction, according to the team’s comments to Cointelegraph. The method is intended to prevent bots and snipers from front-running the launch.
The token will be launched in collaboration with the Real World Gaming DAO. According to the project’s tokenomics:
- The DAO treasury will receive 31.5% of the token supply,
- The community will get 16.5%,
- The team 10%,
- Advisors 1%.
The remaining tokens will be distributed via airdrops, sales, staking programs, and more.
REAL token distribution. Source: Real World Gaming DAO
A fan-focused launch model
Project documentation indicates that larger investments and staking participation will give token holders access to higher status and potential revenue shares.
The project's whitepaper declares the goal of "transforming the gambling industry" by bringing it closer to real-world experiences and consumers — suggesting McGregor and his partners aim to use raised funds to launch sports and gaming-related ventures.
Ultimately, the success of the project will depend on the scale of funds raised and the capabilities of the team working under the McGregor brand.
As we wrote, the $2.6 trillion cryptocurrency market is increasingly overwhelmed by memecoins, and prominent investor Cathie Wood warned that most of these tokens will ultimately crash. Wood emphasized that the flood of new coins—spurred by advances in AI and blockchain technology—is merely a hype cycle destined to leave investors holding worthless tokens.
