21Shares to launch first Dogecoin ETP
21Shares launches Dogecoin ETP on Swiss exchange.
One of the largest issuers of digital assets 21Shares has partnered with the House of Doge to launch the world’s first physically-backed Dogecoin ETP.
The new product, which is endorsed by the Dogecoin Foundation, will be traded on the Swiss exchange SIX Swiss Exchange under the ticker symbol DOGE.
Key takeaways
- Issuer: 21Shares, in partnership with House of Doge
- Product: Physically-backed Dogecoin ETP
- Exchange: Listed on SIX Swiss Exchange
- Ticker: DOGE
- Endorsement: Backed by the Dogecoin Foundation
Institutional access to the Dogecoin ecosystem
21Shares AG has entered into a collaboration with the House of Doge to launch the first Dogecoin ETP officially backed by the Dogecoin Foundation. The product will be listed on the SIX Swiss Exchange under the ticker DOGE. This initiative represents a significant step toward offering institutional investors regulated access to Dogecoin—one of the most well-known and community-supported digital assets.
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According to Duncan Moir, president of 21Shares, the launch provides investors with the “most direct and accessible way to gain exposure to the Dogecoin ecosystem.” Moir emphasized that Dogecoin has transcended its meme coin origins to become both a “cultural and financial movement.”
The ETP is designed to track the underlying value of Dogecoin and is physically backed, meaning each share is collateralized by actual DOGE tokens held in secure custody.
Similarly, 21Shares had earlier announced the launch of 21Shares Solana Core Staking ETP (CSOL) on the SIX exchange.
Dogecoin’s broader evolution
Dogecoin, originally created as a lighthearted alternative to Bitcoin, has since found utility in payments, tipping, and charitable donations.
At the moment, continuing the general trend of crypto market decline, DOGE has dropped to $0.1473, showing a 3% drop in 24 hours and a 15% drop in a week.
DOGE price analysis (April 2025) Source: TradingView.
Jens Wiechers of the House of Doge noted that achieving Dogecoin’s full potential as a global peer-to-peer currency requires institutional infrastructure like this ETP and strategic partnerships to support broader adoption.
The move also comes as the U.S. SEC reviews a separate Dogecoin ETF proposal, signaling rising institutional interest in the asset class.
We also informed that Dogecoin price trades near make-or-break zone as downside pressure intensifies.
