ZachXBT criticizes Zora Content for financial performance
Zora’s viral coin boom questioned by ZachXBT ahead of airdrop launch.
Crypto investigator ZachXBT has cast doubt on the economic substance behind Zora’s surging popularity, arguing that its “viral” content coins lack meaningful financial traction.
His critique follows a post by Jesse Pollak, Head of Base and Coinbase Wallet, who celebrated a sharp increase in Zora activity—highlighting a spike to 290,300 daily transacting users and over 528,000 coin creations, reports BeInCrypto.
Despite the $179 million in recorded volume and over 20,000 new tokens minted daily, ZachXBT dismissed the trend as hollow. “All of these ‘viral’ coins yet not even a single $5 million+ runner,” he wrote, questioning the actual financial impact of the platform’s growth.
Debating creator economy economics
Pollak pushed back, arguing that value in Web3 isn’t strictly tied to multi-million-dollar valuations. Comparing Zora’s creator coins to viral content on Instagram or TikTok, he said that expecting each token to generate high-dollar returns misses the point of building long-term creator ecosystems.
“Most content is not immediately valuable. That’s true across all platforms,” Pollak said. He further suggested that creator coins are tools for experimenting with on-chain creativity, not instant cash cows.
ZachXBT countered, stating that top influencers in Web2 often earn five figures per post and that overhyping creator coins as fundamentally different from meme tokens risks damaging trust. He also criticized the notion of Zora being in its “day one,” arguing that Web3 has already captured mainstream attention and should now focus on sustainability and measurable value.
Broader implications as Zora prepares for airdrop
The clash comes just ahead of Zora’s anticipated airdrop and Binance Alpha listing. While Pollak defends the initiative as a step toward helping creators earn from their digital footprint, others remain skeptical.
ZachXBT’s remarks underline a broader industry concern: whether viral engagement can translate into long-term financial sustainability. As Zora’s 10% token airdrop nears, the tension between experimental growth and solid value creation is likely to intensify.
Recently we wrote, that prominent blockchain investigator ZachXBT has voiced strong skepticism regarding the inclusion of Cardano (ADA) and XRP in crypto reserve strategies.
