Tether becomes largest holder of Juventus shares
Tether boosts Juventus stake to over 10%, deepening EU market push.
Tether Investments has increased its stake in Juventus Football Club to over 10.12% of the issued share capital, deepening its involvement with one of Europe’s most iconic sports brands.
The move, announced on April 24, signals Tether’s broader ambition to build influence and trust outside of crypto circles, especially within the European Union, reports Cointelegraph.
Strategic stake in a football giant
Tether’s latest share acquisition gives it 6.18% of the voting rights at Juventus, up from 8.2% of total issued shares previously. CEO Paolo Ardoino emphasized the long-term vision behind the investment, framing it as a commitment to “innovation, fan engagement, digital experiences, and financial resilience.”
The stablecoin issuer plans to work closely with Juventus leadership and is open to future equity injections, suggesting the company is looking for a lasting foothold in both sports and European financial ecosystems.
A path back to Europe?
Analysts see the move as part of Tether’s strategic pivot back toward European markets. Earlier this month, Binance delisted Tether’s USDT in the European Economic Area due to regulatory issues under MiCA (Markets in Crypto-Assets Regulation).
Alex Obchakevich, founder of Obchakevich Research, told Cointelegraph that Tether’s Juventus stake serves multiple purposes: “It’s a way to prove to non-crypto investors that the company is more than just a stablecoin—and also improve its image with EU regulators.”
Tether’s move into Juventus could strengthen its reputation, build partnerships, and signal compliance efforts at a time when regulators are watching closely.
Broader investment spree
The Juventus deal is just one piece of Tether’s expansive investment strategy. In Q1 2025 alone, the company added 8,888 Bitcoin to its reserves, pushing its BTC holdings to 95,721—worth nearly $9 billion.
Beyond crypto assets, Tether has backed a $3 billion acquisition firm with SoftBank and Cantor Fitzgerald, invested €10 million in Italian media group Be Water, and previously poured $775 million into YouTube alternative Rumble.
With rising regulatory scrutiny and concerns over the dollar’s long-term stability, Tether is diversifying aggressively. But observers like Obchakevich believe these plays are more than reactionary: “The Juventus deal was likely in motion well before recent market shifts.”
The high-profile investment affirms Tether’s strategy to embed itself more deeply in mainstream industries—where visibility, regulation, and credibility converge.
Recently we wrote that Tether announced on February 14, 2025, that it has acquired a minority stake in Juventus Football Club, one of the world’s most storied sports franchises.
