Coinbase enables Apple Pay integration for seamless crypto transactions

Coinbase, one of the largest cryptocurrency exchanges in the United States, has fully integrated Apple Pay into its Onramp services.
Starting December 2, users of apps built with Coinbase Onramp can conduct cryptocurrency transactions directly through Apple Pay. According to a company blog post, developers need not make any adjustments to enable the feature, making the integration seamless for app creators and users alike.
This integration introduces Apple Pay's extensive user base to Coinbase’s services, creating a bridge between everyday payment platforms and cryptocurrency. Apple Pay is already integrated with several crypto platforms, including Binance and MetaMask, but this move adds a layer of accessibility and familiarity for those less acquainted with blockchain technologies.
Coinbase Onramp simplifies cryptocurrency transactions, offering users features like free USD Coin (USDC) transactions and support for over 100 cryptocurrencies, 60 fiat currencies, and 20 blockchains. These offerings aim to make cryptocurrency more accessible and secure, potentially driving broader adoption.
Strategic adjustments amid expansion
While Coinbase’s Apple Pay integration could enhance crypto adoption in the U.S., the company is pulling back on global expansion in certain regions. Recently, Coinbase halted plans to establish operations in Turkey, the world’s fourth-largest cryptocurrency market by transaction volume. A Coinbase spokesperson emphasized the company’s ongoing evaluation of its global strategy, without providing further details.
The integration of Apple Pay into Coinbase Onramp reflects a broader push to make cryptocurrency transactions as seamless as possible, positioning the technology as a mainstream financial tool. As Web3 and blockchain solutions evolve, collaborations with widely recognized payment platforms like Apple Pay could redefine the crypto experience for millions of users worldwide.
Previously, Coinbase withdrew its pre-application and exited the Turkish crypto market.