CoinMarketCap unveils CMC Launch platform
CoinMarketCap debuts CMC Launch to spotlight early crypto projects before token launch
CoinMarketCap has debuted a new crypto project launchpad called CMC Launch, aimed at promoting pre-Token Generation Event (pre-TGE) ventures.
The initiative is designed to connect emerging crypto projects with CoinMarketCap’s vast user base of over 70 million monthly visitors, reports Crypto News.
The new feature provides vetted early-stage projects a high-visibility venue ahead of token issuance, with built-in tools to foster user engagement and qualify participants for potential airdrops. It includes interactive quests, wallet verification mechanics, and a strict qualification process to ensure the quality of listed projects.
Aster DEX named first project on CMC Launch
The first project to debut on CMC Launch is Aster DEX, a decentralized perpetuals exchange backed by YZi Labs and partnered with PancakeSwap. Aster operates across BNB Chain and Arbitrum, offering one-click leveraged trading up to 1001x through its “Simple Mode,” as well as advanced features for pro traders via “Pro Mode.”
Users earn rewards through Au points by trading or minting platform assets like ALP, USDF, and LP tokens. These points contribute toward future allocations of Aster’s native token, AST. Notably, Aster offers non-custodial access and does not require KYC, appealing to privacy-conscious users.
CoinMarketCap expands ecosystem reach
CMC Launch is a significant step for CoinMarketCap, which seeks to evolve beyond being a data provider and into a platform that drives early-stage discovery and community growth.
“As the ‘Home of Crypto,’ we’re thrilled to welcome Aster as our first CMC Launch project,” said CoinMarketCap CEO Rush. “We aim to provide the tools and visibility new projects need to find success and connect with our global community looking for the next big thing.”
The move comes amid rising competition in token launch infrastructure and follows broader trends where exchanges and data platforms double down on ecosystem-building for pre-TGE opportunities.
Recently we wrote that Bitget Wallet, one of the leading non-custodial crypto wallets, has launched ‘Shop with Crypto’, an in-app marketplace that enables users to spend cryptocurrencies directly on everyday goods and services.
