PSG converts part of reserves to Bitcoin
Champions League finalist Paris Saint-Germain announces Bitcoin strategy
French football giant Paris Saint-Germain has become the first sports club to support a Bitcoin strategy.
One of Europe's leading football clubs officially announced that it holds Bitcoin on its balance sheet.
The announcement was made during the Bitcoin 2025 conference in Las Vegas, where Par Helgøsson, head of the club’s innovation center PSG Labs, confirmed that a portion of the club’s fiat reserves was converted into Bitcoin in 2024.
“We took our fiat reserves and allocated them to Bitcoin. It’s still on our books,” said Helgøsson, adding that the club is not just sponsoring the cryptocurrency, but rather “investing in the ecosystem.”
This move positions PSG as the first professional sports franchise to publicly adopt Bitcoin as a treasury asset, rather than just a marketing tool.
While most clubs with crypto involvement rely on fan tokens, NFT collectibles, or sponsorship deals, PSG is taking a different path by directly backing the digital asset.
Strong ties to the digital industry
The club also runs a validator on the Chiliz blockchain, with all staking rewards used to buy back tokens—further aligning PSG’s blockchain presence with long-term community incentives.
Helgøsson emphasized that this strategy aligns with the club’s global fanbase, 80% of whom are under 34—a demographic already immersed in digital culture and decentralized finance.
The market reacted swiftly. The PSG Fan Token, launched in 2018 via Socios, surged to $2.75 on the news before stabilizing around $2.42.
The announcement gained additional attention because PSG is a finalist in this year’s UEFA Champions League and will face Inter Milan in the decisive match on May 31.
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