Saylor urges Apple to start buying Bitcoin
Saylor urges Apple to buy Bitcoin as $110B stock buyback falters
Michael Saylor, executive chairman of Bitcoin-focused firm Strategy, reignited debate around corporate treasury strategy on June 10, urging Apple to purchase Bitcoin as an alternative to its struggling $110 billion stock buyback.
Saylor’s call came in response to Jim Cramer, who posted on X that “the Apple buyback is not working right now”, reports Cointelegraph.
Apple shares are down more than 17% year-to-date, raising questions about the effectiveness of its capital return plan filed with the SEC in May 2024. “Apple should buy Bitcoin,” Saylor stated plainly, arguing that the tech giant could reposition itself amid waning investor confidence.
Bitcoin outpaces Apple stock and gains institutional momentum
Saylor’s case draws on sharp performance contrasts. Since January, Bitcoin is up over 17%, while Apple has declined by a similar margin. Over a five-year span, BTC has surged more than 1,000%, compared to Apple’s 137% increase. That discrepancy adds weight to Saylor’s argument that Bitcoin offers asymmetric upside, especially in an era of mounting inflation hedging and de-dollarization. He positions BTC as a more efficient store of value, one that could outperform traditional buybacks and offer Apple both treasury diversification and strategic alignment with digital asset infrastructure.
Corporate Bitcoin adoption accelerates across continents
Saylor’s recommendation isn’t theoretical—it reflects a broader trend in corporate crypto adoption. On May 28, GameStop disclosed a $513 million BTC acquisition following a convertible notes offering. In Asia, Metaplanet has emerged as a Bitcoin bellwether, now the eighth-largest corporate BTC holder, with a plan to raise $5.4 billion for further accumulation.
In Europe, The Blockchain Group recently raised its holdings to 1,471 BTC, and aims to raise over $340 million more. Meanwhile, spot Bitcoin ETFs are seeing revived demand, with over $386 million in net inflows on June 9, signaling renewed institutional confidence. For Apple, long viewed as a laggard in blockchain engagement, the message from Saylor and the market is clear: Bitcoin is no longer fringe—it’s treasury-grade.
Recently we wrote that Strategy has extended its disciplined approach to Bitcoin acquisition, purchasing 1,054 BTC in its latest weekly round.
