Fortune 500 blockchain projects surge 67% in early 2025
Coinbase finds 83% of institutions plan to boost crypto holdings
Fortune 500 companies and global asset managers are continuing to expand their blockchain activities and deployments in the first half of 2025.
According to the latest Coinbase State of Crypto report, six in ten executives from Fortune 500 companies say their organizations are implementing blockchain initiatives. The average number of blockchain projects per company rose from 5.8 to 9.7 year-over-year—a 67% increase.
Additionally, nearly 20% of respondents now classify blockchain programs as a core element of their long-term strategy, up 47% from 2024.
Data from the Coinbase report
Executives also highlight new revenue potential: 38% believe blockchain tools can generate additional sales, while 37% report active idea pipelines for further deployments.
Blockchain use cases continue to expand beyond finance and tech—into retail, healthcare, automotive, and food sectors—as companies test payment solutions, supply chain tracking, and digital identity credentials.
ETF demand reinforces institutional confidence
Institutional investors are matching this corporate momentum with direct market participation. The ten largest Bitcoin (BTC) spot ETFs have absorbed $50 billion in combined inflows—double the first-year volume of the top-selling traditional ETFs.
Ethereum (ETH) funds added $3.5 billion in Q1 alone, surpassing historical peers in both assets under management and institutional holders.
Survey data shows 83% of institutional investors plan to increase their crypto exposure this year. In comparison, 59% intend to allocate over 5% of their AUM to digital assets.
Diversification is expanding as well: 73% already hold tokens beyond BTC and ETH, while 76% expect to invest in tokenized real-world assets by 2026.
Asset managers cite product access and liquidity depth as key catalysts. Bitcoin ETFs have entered daily trading volume levels rivaling long-established equity funds, enabling scaled execution for pensions and insurers.
Meanwhile, the $21 billion tokenized bond market and rise of treasury-backed stablecoins offer new tools aligned with fixed-income mandates.
The Coinbase research frames regulatory clarity as the linchpin of both trends. Nine out of ten Fortune 500 executives and three out of five institutional investors see clear federal rules as a major driver for further commitment.
Executives are actively budgeting for new on-chain pilot programs, while asset managers continue to deploy fresh capital into crypto firms—marking a phase where blockchain integration and balance sheet impact rise in tandem.
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