Walmart and Amazon to launch their own stablecoins
Amazon and Walmart explore launching USD-backed stablecoins
Amazon and Walmart, two of the world’s largest retail companies, are reportedly evaluating the issuance of their own US dollar-backed stablecoins.
Companies are exploring blockchain-based payment systems as a means to streamline transactions and reduce dependence on traditional banking networks, reports Cointelegraph.
Though neither firm has officially confirmed the plans, the potential move reflects growing interest from major corporations in leveraging blockchain for operational efficiency. Given Amazon’s $638 billion in annual revenue and Walmart’s $100 billion in e-commerce sales, stablecoin adoption could significantly shift the payments landscape.
GENIUS Act could unlock institutional adoption
The success of these initiatives may hinge on the passage of the GENIUS Act (Guiding and Establishing National Innovation for US Stablecoins), which aims to regulate the issuance and use of stablecoins in the United States. The bill, which passed a critical Senate vote (68–30) on June 12, outlines clear collateralization standards and mandates Anti-Money Laundering (AML) compliance.
With lawmakers such as Majority Leader John Thune championing the bill, the legislation could set a regulatory foundation encouraging more corporations to pursue stablecoin innovations. If passed into law, it may open the floodgates for other institutions to follow suit, including firms tied to JPMorgan, Bank of America, and Citigroup.
Stablecoins as strategic financial tools
Stablecoins offer a compelling value proposition for high-volume retailers like Amazon and Walmart, potentially saving billions in transaction fees and improving settlement speed. A stablecoin-based system would also allow greater control over customer payment ecosystems and loyalty platforms. Other companies, such as Shopify, have already embraced stablecoins, confirming plans to integrate USDC by the end of 2025.
A DTCC Digital Assets pilot further highlighted stablecoins as ideal for real-time collateral management, indicating broad utility beyond retail. If implemented, Amazon’s or Walmart’s stablecoins could accelerate the mainstreaming of digital dollars and redefine financial infrastructure for consumer markets.
Recently we wrote that the U.S. Senate is poised for a landmark vote on the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act on Tuesday, June 17, which could establish the nation’s first comprehensive federal regulatory framework for stablecoins.
