Why is WhiteBIT token up today?
WhiteBIT token surges 30% after Juventus sponsorship deal announcement
On June 16, the native token of one of Europe’s largest crypto exchanges, WhiteBIT (WBT), surged over 30%, reaching an all-time high. The rally was fueled by a sponsorship agreement with football giant Juventus.
Juventus already has connections to the crypto world — most notably, stablecoin giant Tether is a minority shareholder in the Rome-based club. Now, WhiteBIT has signed a three-year deal to become a premium partner of Juventus.
The WhiteBIT logo will appear on the sleeves of Juventus' first men's team shirts, starting from the FIFA Club World Cup. In addition, WhiteBIT becomes Juventus' official cryptocurrency exchange, and the two will collaborate on exclusive digital content and more.
“We are happy to welcome WhiteBIT to the Juventus family — a partner that shares our commitment to innovation and excellence both on and off the pitch,” commented Juventus CEO Maurizio Scanavino.
Football and crypto are becoming more intertwined
Scanavino added that the partnership will offer fans “new engagement opportunities, using cutting-edge technology to deepen their connection with Juventus.”
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“This partnership marks a key milestone in our mission to make cryptocurrency more accessible to a broader audience,” said WhiteBIT CEO Volodymyr Nosov. He added that the exchange will work on innovative ways to connect fans with their favorite team.
Previously, WhiteBIT became the official crypto exchange for another major club — Barcelona.
WBT price dynamics for 24 hours. Source: CoinMarketCap
However, the Juventus agreement drove WBT to a new all-time high, soaring to $51.88 on Monday.
As we wrote, Tether blocked from €110M Juventus funding round despite stake
