Brian Armstrong introduces exclusive Coinbase Concierge feature
Coinbase rolls out Concierge for premium clients
Coinbase CEO Brian Armstrong has officially confirmed the company’s quiet rollout of Coinbase Concierge, a premium support initiative designed for high-net-worth individuals and Coinbase One Premium subscribers.
The program offers exclusive access to human advisors, faster response times, and personalized strategic guidance—marking a significant upgrade from the platform’s existing customer service infrastructure.
The announcement comes at a critical moment, as the platform faces increased scrutiny around account security and user support. The Concierge service, which is separate from Coinbase’s standard 24/7 live chat and phone lines, reflects the company's push to retain high-value customers by delivering tailored, hands-on service.
Coinbase reinforces premium support amid industry pressures
Coinbase, one of the world’s largest cryptocurrency exchanges, was recently attacked when about 1% of all addresses were compromised. And although no private keys, passwords or money were accessed, the Concierge service aims to address this by prioritizing responsiveness and personalized care for its most active and valuable users.
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The feature is being introduced selectively, indicating a gradual rollout and possible future expansion depending on user response and operational success. The move also follows growing industry competition, as exchanges race to provide differentiated services to attract and retain high-net-worth crypto investors.
What comes next
While Armstrong did not provide a timeline for full availability, the initiative signals a clear pivot toward enhanced user experience and retention of premium clientele. If successful, Coinbase Concierge could become a new standard for elite crypto service as the industry matures.
Read also: Coinbase-WBTC legal battle ends without settlement.
