Food giant DDC pivots to Bitcoin with $528M investment strategy
DDC Enterprise becomes first NYSE food firm with Bitcoin reserves
Asian food conglomerate DDC Enterprise, whose shares are listed on the NYSE, has revealed details of a $528 million Bitcoin investment plan.
Founded around consumer food brands like DayDayCook, Nona Lim, and Yai’s Thai, DDC still retains its culinary roots. However, with backing from major players such as Anson Funds, Animoca Brands, and Kenetic Capital, the company is pivoting toward a bold financial future built on Bitcoin.
According to CEO Norma Chu, DDC’s ambition is to lead Asian food brands while embedding Bitcoin into the core of its financial infrastructure, calling this a move driven by “unprecedented opportunities.”
As part of that vision, DDC Enterprise announced the first phase of a $528 million funding plan to build one of Wall Street’s largest Bitcoin treasuries.
Financial plan details
The package includes:
- A $26 million investment;
- Debt restructuring to strengthen the balance sheet;
- An initial $25 million injection via convertible notes as part of a $275 million credit facility.
In addition:
- Anson Funds is investing $2 million via private placement;
- DDC gains access to a $200 million equity line.
These funds will be used to purchase Bitcoin. While DDC is not the first NYSE-listed company to pursue a Bitcoin strategy, it is the first food industry player aiming to use Bitcoin as a reserve asset.
As we wrote, Bluebird combines physical gold revenue with Bitcoin strategy
