Why FLOKI is up today (July 8)?

On July 8, meme coin Floki Inu, named after Elon Musk’s pet, surged 7%, outperforming most top 100 cryptocurrencies by market cap. The rally came after the project launched the mainnet of its Valhalla game and announced a $10,000 reward campaign for early players.
The pay-to-earn game Valhalla officially launched on June 30 on the opBNB Layer-2 network. A week later, the Floki team minted 100,000 Veras, the game’s native currency — a signal of Valhalla’s readiness for the broader online gaming market.
Following this news, FLOKI’s popularity jumped, with the token gaining 18% since Monday, reaching $0.000088 at the time of writing.
FLOKI price dynamics for 24 hours. Source: CoinMarketCap
To further boost visibility, the Valhalla team launched a $10,000 giveaway. As outlined on FLOKI’s official X page, the prize will be split among 50 randomly selected participants, each receiving $200.
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To enter the giveaway, users must:
- Create a Valhalla mainnet account on valhalla.game
- Connect their wallet
- Deposit at least 0.01 BNB
- Complete the in-game tutorial
Once these steps are completed, the wallet is automatically entered into the prize pool. Deadline: July 22, 2025, 8 PM UTC.Players who already deposited 0.01 BNB and completed the tutorial since launch are entered automatically.
Utility is driving meme coins higher
According to CoinJournal, Valhalla’s mainnet launch was one of the most anticipated events in the meme coin space. FLOKI’s community-led model — adding real utility for its users — is considered one of the most effective strategies.
Analysts now watch FLOKI’s price chart closely, eyeing a potential breakout to $0.00019082 — a key resistance level. To hit this mark, FLOKI must more than double in price. Whether FLOKI will lead the next meme coin rally remains to be seen.
As we wrote, Floki and Mastercard launch 13-crypto debit card across 31 European countries