Trump-founded Truth Social to launch its own token
Truth Social to launch loyalty utility token
Truth Social, the social media platform launched by U.S. President Donald Trump, is preparing to launch its own utility token as part of a broader push into the cryptocurrency space.
According to a recent report by Decrypt, the token will be tied to the company’s premium Patriot Package subscription, which includes access to the new Truth Social TV and its streaming counterpart, Truth+.
Truth Social announcement
The token initiative is designed to reward subscriber engagement. Users who subscribe to the Patriot Package will begin accumulating “gems”—a type of digital reward—based on their activity within the ecosystem. These gems will later be convertible or associated with a utility token that can be used across both Truth Social and Truth+.
Trump Media has launched a public beta test of its new Truth+ subscription streaming service, known as the Patriot Package. This plan offers high-speed access to premium news channels with a non-mainstream focus, an expanded video-on-demand library, prioritized visibility for user comments on Truth Social, a red verification checkmark, and an exclusive Truth+ subscriber badge.
Monetizing engagement in a political media ecosystem
The move signals Truth Social’s intent to integrate blockchain-based incentives into its platform as part of a long-term monetization strategy. While details on the token’s technical design and potential trading functionality have not been disclosed, the platform appears to be focusing on creating a loyalty-based rewards model, rather than issuing a financial or security token.
Launched in early 2022 as an alternative to mainstream social platforms, Truth Social has marketed itself as a free-speech-first network catering to conservative users. Its foray into crypto reflects a growing trend among media and tech companies to explore digital asset incentives as a means of deepening user engagement.
Looking ahead
With growing scrutiny of digital assets in the United States, the regulatory treatment of Truth Social’s token will be closely watched. For now, the project appears to remain utility-focused, positioning the token as part of a content-based loyalty and subscription framework rather than an investment vehicle.
Whether the token gains traction will depend on user uptake, tokenomics, and the platform’s ability to sustain active participation from its subscriber base.
Earlier we wrote that SEC begins review of Trump Media Bitcoin-Ether ETF.
