Cryptocurrency exchange Okcoin has announced its decision to undergo a global rebranding, in which it will join the larger company OKX.
Hong Fang, President of OKX, who previously served as CEO of Okcoin, said that joining OKX will benefit both companies' clients and help grow the overall business.
According to the BitcoinSistemi portal, the rebranding will take some time and will begin with a business combination in Singapore before moving to the European Union and ending in the United States.
The exchange noted that it will continue to offer users the same products, services, and regulatory framework, but under a new brand.
OKX is a cryptocurrency and derivatives exchange that was founded in 2017 by Star Xu. OKX is owned by Ok Group, which also owns the Okcoin cryptocurrency exchange.
In January 2023, Okcoin made a significant move to merge with its sister company, OKX. As part of the move, Hong Fang took over as President of OKX.
"Over the next few months, we will discontinue the Okcoin brand and fully transition to OKX. Our goal is to provide a more holistic and deeper experience for all users while maintaining our values of transparency and accessibility," commented OKX COO Jason Lau, confirming Hong's words.
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