Gen Z leads crypto spending on gaming and travel
Gen Z leads in crypto payments for gaming and travel
Cryptocurrencies are gaining ground as viable tools for everyday and high-value payments, with adoption rates growing across generational and regional lines.
A recent Bitget Wallet survey of 4,599 crypto users reveals that Gen Z leads in frequent, smaller transactions, with 36% using crypto for gaming and 35% for travel and daily expenses, reports Cointelegraph.
Meanwhile, Gen X dominates high-value crypto payments, with 40% preferring digital assets for real estate, travel, and digital product purchases. Millennials, balancing familiarity and flexibility, are turning to crypto for a diverse array of purchases, including subscriptions and digital goods. The data points to a maturing crypto ecosystem where usability and convenience are accelerating its evolution beyond speculation.
Merchants and tech bridges enable crypto’s everyday appeal
Bitget Wallet’s CMO Jamie Elkaleh emphasized that increasing merchant integration is helping crypto payments “seamlessly align with consumer habits.” From QR codes for small merchants to card integrations at major retailers, users now have intuitive tools to transact in digital assets without navigating exchanges. This growing infrastructure has made crypto payments viable for everyday use, enabling crypto holders to shop and pay just like with fiat. Elkaleh noted this evolution is especially important as businesses look for cost-effective, borderless payment options that preserve consumer familiarity while sidestepping traditional finance barriers.
Regional insights show practical, localized crypto use
The report also uncovers how regional needs shape how people use crypto. Southeast Asia leads in gaming and gifting (41%), reflecting the popularity of play-to-earn economies and peer transfers. East Asia shows the highest global rate (41%) for using crypto in daily shopping and digital goods, showcasing its integration into mainstream commerce. Africa emerges as a standout for educational and cross-border payments, where 38% of users rely on crypto in underbanked environments.
In Latin America, crypto is favored for online shopping and digital products, while the Middle East’s affluent buyers show strong demand for luxury goods and vehicles, with 31% spending on high-end items. Notably, Emirates Airline’s MoU with Crypto.com signals how regional powerhouses are embracing crypto for high-end services, setting the stage for wider institutional adoption.
Recently we wrote that memecoin market has witnessed a dramatic rise in July, adding nearly $17 billion in valuation to reach a total market cap of $72 billion, marking a 29% jump from $55 billion on June 30.
