Atkins unveils SEC crypto strategy during U.S. crypto week and GENIUS Act rollout

U.S. Securities and Exchange Commission (SEC) Chairman Paul Atkins has unveiled a new strategic direction for crypto regulation, prioritizing clear and rational rules for digital assets.
These remarks come during U.S. Crypto Week and align with the broader legislative momentum surrounding the impending signing of the GENIUS Act—a landmark bill set to reshape the regulatory landscape for digital assets, Сoincu reported.
Speaking at a press briefing, Atkins emphasized that under his leadership, the SEC will move away from a solely enforcement-driven model toward one based on structured guidance, with the goal of fostering market innovation and regulatory compliance.
“A key priority of my Chairmanship will be to develop a rational regulatory framework for crypto asset markets that establishes clear rules of the road,” Atkins stated.
Stablecoins to be regulated as banking products
A central pillar of the SEC’s roadmap is the transfer of stablecoin oversight to banking regulators, effectively classifying stablecoins as financial instruments requiring robust reserve backing and operational transparency. This shift reflects a broader trend of aligning crypto products with existing financial structures to ensure systemic risk controls and consumer protection.
The framework is also expected to incentivize tokenization, with provisions such as an "innovation exception" potentially easing compliance requirements for qualified projects in early development. Analysts interpret this move as an effort to attract responsible innovation without stifling growth through ambiguous enforcement.
Toward a balanced regulatory environment
Atkins’ initiative marks a significant departure from prior administrations, signaling a more cooperative stance with industry stakeholders. Market observers suggest that regulatory clarity, particularly for stablecoins and tokenized assets, could unlock institutional participation and accelerate blockchain-based financial innovation in the U.S.
While full implementation timelines remain unclear, the policy direction offers a framework that could reshape how digital assets are governed, potentially making the U.S. a more competitive hub for regulated crypto finance.
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