28.01.2025
Sholanke Dele
Analyst at Traders Union
28.01.2025

Bitcoin price rebounds to $103k due to MicroStrategy $1.1 billion BTC purchase

Bitcoin price rebounds to $103k due to MicroStrategy $1.1 billion BTC purchase Bitcoin hits $103K after dip below $100K support

​This week kicked off with Bitcoin experiencing a significant price dip below $100,000, only to rebound sharply, driven by strategic market moves and technical support levels. Here's a closer look at the factors influencing Bitcoin's price trajectory.

On Monday, Bitcoin broke out of its 10-day consolidation phase, with the price falling below the $100,000 mark. However, the cryptocurrency found robust support near the 50-day Exponential Moving Average (EMA) at approximately $98,300, which sparked a quick recovery. This resurgence might have been bolstered by a notable market player, MicroStrategy, known for its aggressive Bitcoin acquisition strategy.

BTC price dynamics (November 2023-January 2025). Source: Tradingview

MicroStrategy, an enterprise software company, made headlines by purchasing Bitcoin for the twelfth consecutive week. Between January 21 and January 26, they invested about $1.1 billion, acquiring an additional 10,107 BTC. This brought their total holdings to around 471,107 BTC, which now represents over 2% of the entire Bitcoin supply, valued at approximately $30.4 billion. Their consistent buying could have been a catalyst for Bitcoin's price recovery, showcasing confidence in Bitcoin as a long-term investment.

Bitcoin recovers 1.7% as key technical indicators suggest bullish momentum

Following the dip, Bitcoin not only regained its footing but also added gains. By Tuesday, it had increased by 1.7%, trading at $103,000. This recovery was mirrored on technical charts, with the Relative Strength Index (RSI) on the 4-hour chart moving from an oversold condition back to neutral, indicating a potential stabilization of the price momentum.

The technical indicators provide a clear narrative of market sentiment. The recovery from the 50-day EMA suggests that despite short-term volatility, there's substantial buying interest at lower levels, potentially driven by entities like MicroStrategy. This scenario not only supports a bullish outlook but also highlights the resilience of Bitcoin against price drops.

Bitcoin's drop below the $100,000 level caused over $600 million in liquidated positions. The 3.5% price decline erased Bitcoin's earlier gains, reducing its year-to-date increase to 6.7%.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.